Jon Cifuentes - Research Analyst; VB Insight
June 30, 2015, 10 am PST/ 1 pm EST
Analyst: Jon Cifuentes, Research Analyst, VB Insight
Bobby Uhlenbrock, CTO, Everything But The House
Danny Hsia, Head of Email and CRM, LivingSocial
Moderator: Wendy Schuchart, Analyst, VentureBeat
Sponsored by SparkPost by Message Systems
This webinar will be based on Jon Cifuentes' VB Insight report, published in May 2015.
Over 84% of marketers think email contact is important for building brand loyalty -- the thing about email? It works. It works well. It might even work so well that marketers are satisfied with the ROI and don't even know to mine the tools for more gold. In the latest VB Insight report, we learn that a third of marketers don't even know what kinds of devices are opening their emails. And that's leaving money on the table.
In this webinar, VB Insight analyst Jon Cifuentes will dig deep into email marketing, providing an overview for proven ROI, desired volume and velocity of email.
With this webinar, you'll:
Gain a greater understanding of email marketing ROI, volume and ideal velocity
Learn strategies and competencies for running a great email program
Develop new methods for email subscriber acquisition
Understand best practices for email validation and email hygiene
Check out VB Insight to access Jon's Email Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com