Email Marketing: How to navigate the email marketing landscape

Presented by

Jon Cifuentes - Research Analyst; VB Insight

About this talk

June 30, 2015, 10 am PST/ 1 pm EST Analyst: Jon Cifuentes, Research Analyst, VB Insight Expert Panel: Bobby Uhlenbrock, CTO, Everything But The House Danny Hsia, Head of Email and CRM, LivingSocial Moderator: Wendy Schuchart, Analyst, VentureBeat Sponsored by SparkPost by Message Systems This webinar will be based on Jon Cifuentes' VB Insight report, published in May 2015. Over 84% of marketers think email contact is important for building brand loyalty -- the thing about email? It works. It works well. It might even work so well that marketers are satisfied with the ROI and don't even know to mine the tools for more gold. In the latest VB Insight report, we learn that a third of marketers don't even know what kinds of devices are opening their emails. And that's leaving money on the table. In this webinar, VB Insight analyst Jon Cifuentes will dig deep into email marketing, providing an overview for proven ROI, desired volume and velocity of email. With this webinar, you'll: Gain a greater understanding of email marketing ROI, volume and ideal velocity Learn strategies and competencies for running a great email program Develop new methods for email subscriber acquisition Understand best practices for email validation and email hygiene Check out VB Insight to access Jon's Email Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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