App Store Optimization: Money for nothing, and clicks for free

Presented by

Stewart Rogers, Director of Marketing Technology, VentureBeat

About this talk

Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns. App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads. In this webinar, you'll: * Learn how to position your app on the top of app store lists * Help your customers find your hot mobile properties * Gain new methods for generating demand for your mobile content. Speakers: Stewart Rogers, Director of Marketing Technology, VentureBeat Amanda Bradford, CEO, The League Japheth Dillman, CCO, Yetizen Aaron Kardell, CEO, Homespotter Wendy Schuchart, Moderator, VentureBeat Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion. Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals

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