Don't be a creeper: Stay out of the spam folder through email personalization

Presented by

Stewart Rogers; Director, Marketing Technology VB Insight

About this talk

Nothing makes customers unsubscribe and ignore emails faster than indifferent and uninformed spamming, but email personalization isn’t always the answer. It can be creepy when overdone -- think hyper-localization or incorrect demographic data. When it comes to email marketing, finding the middle ground between effectiveness and stalking is the sweet spot. Recent data suggests that more than 50% of people unsubscribe to email because content is irrelevant, too frequent, or both. This webinar will help you build the right kind of personalized email marketing, without being a creeper. In this webinar you’ll: * Narrow down customer interests and respond with content that is actionable and useful. * Targeting the right data to appeal to customers' needs and desires. * Managing email frequency the right way. * Identify warning signs that you may have gotten a little too personal. Speakers: * TJ Leonard, CEO, VideoBlocks * Andrew Rothman, Blue State Digital's West Coast Head of Creative/Delivery * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Sponsored by Boomtrain Register today and keep your carefully crafted marketing emails out of the spam folder.

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