Cross-channel personalization: Are you losing customers?

Presented by

Andrew Jones, Insight Analyst, VentureBeat

About this talk

Editorial VB Insight webinar sponsored by Boomtrain Do you create the most relevant messages and experience possible for your customers? How's your accuracy? Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app? Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes. In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it. We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll: •Learn how to collect the right customer identity data •Benchmark according to what your peers are doing today •Objectives most commonly associated with personalization •Best practices for engaging customers across channels •Where in the funnel personalization can help most Speakers: Andrew Jones, analyst, VB Insight, VentureBeat Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston Brian Witlin, COO, Yummly Wendy Schuchart, moderator, VentureBeat Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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