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Mobile Programmatic: Maximizing the impact and ROI of mobile advertising

More than half of all programmatic display dollars are expected to go to mobile this year. However, a few myths regarding mobile continue to persist and are keeping brand advertisers from taking a more holistic approach to their marketing. With the explosion of mobile, it is imperative that marketers better understand how they can activate the vast amount of consumer data already at their fingertips to more effectively allocate their marketing spend and maximize returns.

In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals across all screens.
Recorded May 19 2015 61 mins
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Presented by
Kelly Mullins, Head of Programmatic, TUNE Michael Brooks, Mobile Sales and Strategy, AOL Wendy Schuchart, Moderator, VB
Presentation preview: Mobile Programmatic: Maximizing the impact and ROI of mobile advertising

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    VentureBeat x Optum
    Leaders from all sectors of health care are increasingly integrating artificial intelligence (AI) into their organizations to achieve strategic goals, and confidence in the technology's promise is growing. A 2020 Optum survey on AI in health care found that 59% of respondents expect a full return on their AI investments in under three years, nearly double the 31% who answered similarly in 2018.

    Health care’s Quadruple Aim is to simultaneously improve health outcomes, enhance and simplify the experiences of both patients and providers, and reduce overall costs — and AI is seen as an integral tool to help achieve it. The risk is that predictive models may unintentionally perpetuate harmful racial and gender biases that directly impact a patient's health or access to care. In order to overcome these challenges, health care organizations need to acknowledge their existence—and take proactive steps to promote equity by examining both the data these models interpret and how the models are being applied.

    In this VB Live event, you'll learn more about how AI can help health care experts do their jobs more efficiently and effectively, and how stakeholders throughout health care can use AI responsibly, ethically, and equitably. Plus, you'll get an in-depth perspective on the strengths and limitations of data, AI methodology, the application of AI results, and more.

    - What it means to use advanced analytics "responsibly"
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    - Brian Christian, Author, The Alignment Problem, Algorithms to Live By and The Most Human Human
    - Sanji Fernando, SVP of Artificial Intelligence & Analytics Platforms, Optum
    - Kyle Wiggers, AI Staff Writer, VentureBeat (moderator)
  • The power of data to seize gaming’s red-hot market opportunities Mar 30 2021 5:00 pm UTC 60 mins
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    The pandemic drove gaming revenue up by 9.3% in 2020, and advertising is a significant source of that income. But it's not easy money. It's a tough market, where new games are proliferating, advertising is shouting for gamers' attention, and attention spans are short. At the same time, consumers are more concerned than ever about how companies are using and sharing their data, propelling data privacy and security to the forefront of the industry’s priorities.

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    - Will Mayo, Founder + Chief Strategy Officer, SpokenLayer
    - Sabba Keynejad, CEO, VEED.IO
    - Sripal Mehta, Senior Director, API Platform, Dolby Labs
    - Stewart Rogers, Moderator, VentureBeat
  • How to adapt creatives for every platform -- for maximum performance Mar 9 2021 6:00 pm UTC 60 mins
    VentureBeat x YellowHEAD
    When it comes to digital marketing, there's no such thing as a one-size-fits-all creative for all platforms. To really perform, you need to make sure you're adapting it to fit the unique audience demand and behavior for every channel and platform. But that can only happen when you have data.

    Data helps you understand demographics, user behavior, the organic content, and more on each of the platforms you use, so you can optimize your creatives for every channel, align your strategy with user demographics, and get results.

    In this VB Live event, you'll learn why data is the secret to a powerful digital marketing strategy. We'll examine best practices for creative in every channel -- from Facebook to Google to TikTok to Snapchat (& more) -- and how to optimize for best results. You'll find out how to make native ads that work with the organic content on each platform, implement influencer content into your creative assets and more. Plus, we'll dive into real examples of high-performing creatives across platforms.

    You'll learn:

    - How to optimize your digital marketing strategy through creative optimization
    - How to leverage user data to create content that really performs
    - How to develop a successful creative strategy for all your social channels
    - Best practices for creative on every platform
    - How to incorporate influencer content into your assets
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    - Kinney Edwards, Global Head of Creative Lab, TikTok
    - Noa Miller, Marketing Creative Strategist, yellowHEAD
    - Nicole M. Alexander, Professor of Marketing and Technology, New York University (NYU); Former SVP, Chief Innovation Expert, Ipsos (moderator)
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  • How the U.S. open banking system is driving huge innovation Recorded: Feb 10 2021 62 mins
    VentureBeat x Envestnet | Yodlee
    As open banking initiatives gain traction in the U.S., fintechs and innovative financial firms are in an ideal position to deliver personalized products, apps and services based on consumer-permissioned data. The ability to leverage timely rich consumer data and insights positions open banking as the launchpad for open finance experiences that can assist consumers to make positive impacts in every aspect of their financial lives.

    Join our webinar to discuss open banking and open finance with industry thought leaders from FinGoal, Tiller Money, and Envestnet | Yodlee. Learn how the new open banking movement is fueling digital experiences that result in better financial outcomes for consumers. We’ll also walk through what you need to do to prepare for open banking and connect with the open APIs that make this revolution possible.

    Register for our webinar to discuss:

    - What’s happening with open banking in the U.S.
    - How open banking ecosystems work
    - Ways open APIs drive financial wellness
    - How to leverage deep consumer insights
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    - Peter Polson, Founder, Tiller Money
    - David Nohe, CEO, FinGoal
    - Brian Costello, VP, Data Strategy and Strategic Initiatives, Envestnet | Yodlee
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  • The 2021 digital toolkit: How small businesses are taking charge Recorded: Jan 28 2021 60 mins
    VentureBeat x DocuSign
    When it comes to running a business, time is one of your most precious resources. Many small businesses are performing digital health checks and taking a fresh look at how they will provide a better digital experience for their customers in the new year. Finding ways to become more efficient can greatly improve the customer experience and your bottom line. One of the easiest ways to improve operational efficiency is by building your digital toolbelt. From accepting digital payments to automating your entire agreement process, digital tools streamline your efforts, saving you time and money.

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    - Anthony Heckman, Head of Business Development, unitQ
    - Laurie McCabe, Cofounder & Partner, SMB Group Inc.
    - Dave Simon, VP of SMB Commercial Sales, DocuSign
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  • Expand your mobile game success with a multi-platform strategy in 2021 Recorded: Jan 27 2021 59 mins
    VentureBeat x Xsolla
    To meet the increasing player demand, developers and publishers are going to be firing out new mobile game titles at breakneck speed in 2021. To successfully launch your own game in an increasingly crowded market and capture user attention right from the start, you need to think beyond the app store.

    Going beyond the traditional avenues can help you create a community with your players, improve the discoverability of your mobile game, and scale your mobile business.

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    - Creative ways to build a community beyond the app store
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    - Michail Katkoff, CEO & Co-Founder, Savage Game Studios
    - Chris Hewish, President, Xsolla
    - Miikka Luotio, Interim Director of Business Development, Europe, Xsolla
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  • The cutting-edge computer architecture that's changing the AI game Recorded: Dec 15 2020 62 mins
    VentureBeat x SambaNova
    To stay on top of cutting-edge AI innovation, it's time to upgrade your technology stack. Major
    advances in computer architecture are ushering in next-generation AI capabilities. Three
    notable trends are emerging: technology has advanced beyond the limitations of multi-core
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    In this VB Live event you'll learn how cutting-edge computer architecture can unlock new
    capabilities for natural language processing, visual AI, recommendation models, and scientific
    computing, from common use cases to real-world case studies and more.

    Registration is free.

    You'll learn:
    - Why multicore architecture is on its last legs -- and how new, advanced computer
    architectures are changing the game
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    - New ways to accelerate data analytics and scientific computing applications in the same

    - Alan Lee, Corporate Vice President and Head of Research and Advanced Development, AMD
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  • Customer engagement for a new digital-first world (VB Live) Recorded: Dec 10 2020 61 mins
    VentureBeat x LogMeIn
    In a pandemic-struck world, organizations need to do more with less to support the legions of new customers who are going digital for the first time, and the customers who are expecting more than ever.

    Digital maturity is essential, and getting started with artificial intelligence is critical to accelerating your customer service offerings. It helps optimize costs, boosts customer satisfaction significantly, and improves self service, which needs to be a top priority for organizations, and more.

    To learn about emerging data and customer service trends, don't miss this VB Live event!

    Register for free!

    You'll learn:
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    - Why AI is a catalyst for digital maturity

    - Srini Janarthanam, Conversational AI - Technology Designer, NatWest (National Westminster Bank)
    - Chad Oda, Head of Consulting | Partner, Chat Mode
    - Stewart Rogers, Moderator, VentureBeat
  • Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live) Recorded: Dec 8 2020 77 mins
    Evolve is a 90-minute event focused on best practices on how to ensure racial fairness and equity while building products, teams, and companies with AI, ML, and large data.

    Evolve bridges two of the most significant trends in the corporate world in 2020.

    First, the events of the past few months have reawakened the world to continued racial injustice. The corporate sector, in particular the technology industry, has historically been perceived as slow in efforts to promote equality and affirmative action in the workforce. But recent events have spurred them into action, and there are signs that real change could come about.

    At the same time, machine learning (ML) and artificial intelligence (AI) are arguably the most powerful enterprise technologies today, and hundreds of large companies are pushing AI/ML product development to get an edge on their competitors. But they are doing so at a time when many, if not most, of the decision-makers do not reflect the diversity of the general population. And many companies have been careless in making sure their data used in AI decision-making is not reflecting prejudice and bias that can perpetuate inequality for years to come.

    - Moderated by Seth Colaner, Editorial Director, VentureBeat

    - Moderated by Hari Sivaraman, Head of AI Content Strategy, VentureBeat

    - Tiffany Deng, Program Management Lead - ML Fairness and Responsible AI, Google
    - Rashida Hodge, VP, North America Go-to-Market | Global Markets, IBM
    - Huma Abidi, Senior Director of AI Software Products, Intel
  • Beyond Centers of Excellence: Operating models for the data-driven organization Recorded: Dec 3 2020 60 mins
    VentureBeat x Dataiku
    When it comes to AI initiatives, everyone talks about building a so-called Center of Excellence. But what does that mean? Ultimately, the reality of operating models is much more complex. The most pressing consideration is choosing the operating model that works best for your use cases and business objectives.

    But how should data leaders and executives decide which of the three primary models, Decentralized, Hub and Spoke, or Centralized, works for your situation?

    Join this VB Live event for a deep dive into the details of each of the three models, the pros and cons of each, plus real-world examples of organizations that use each model — and why. Plus, you'll uncover a framework of questions for understanding which model — or models — are best suited for your organization to get the most out of AI, so you'll leave with a firm grasp on best practices and your next steps.

    Register for free!

    You'll hear:
    - A detailed look at each of the three primary operating models for AI initiatives
    - The pros and cons of each operating model for a variety of business uses
    - Case studies from companies that have implemented each type of model
    - And more

    - Beaumont Vance, Head of AI, Advanced Analytics and Emerging Technology DevOps, TD Ameritrade
    - Jennifer Roubaud-Smith, VP, Global Head of Strategic Advisory, Dataiku
    - Kyle Wiggers, AI Staff Writer, VentureBeat (moderator)
  • How data is revolutionizing game creatives for UA Recorded: Dec 2 2020 60 mins
    VentureBeat x YellowHEAD
    Creative is the key to user acquisition and is going through an evolution. Gone are the days of
    guesswork and hunches for creative production — data is now leading the charge, and
    industry/category best practices have evolved. With data, you can optimize creatives for
    different social media platforms, find the right creative for each audience in each geo on each
    platform, drill down to the elements that resonate with your audiences, and more.

    In this VB Live event, GamesBeat, yellowHEAD, Zynga, and Snapchat will discuss how to
    optimize creative for user acquisition; how to create your own set of best practices for every
    target audience and geo; how to gain a competitive edge through new, groundbreaking creative
    processes and technologies; and more.

    Registration is free!

    You'll learn about:
    - How data-based creatives boost user acquisition
    - Developing your own set of best practices
    - Optimizing creatives for every social media platform
    - How to gain a competitive edge in your UA efforts with smart creative ideation
    - And more!

    - Maria Waters, Head of Conversion Optimization, Zynga
    - Oliver Wapshott, Creative Strategist, Snap
    - Noa Miller, Marketing Creative Strategist, yellowHEAD
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Why Genre Matters for Mobile Game Monetization Recorded: Nov 19 2020 60 mins
    VentureBeat x Facebook
    Learn top rewarded video integrations by game type!

    Research has shown that the ad-supported model of in-game advertising is a major win for
    publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
    gaming revenue ($82.6B) – and that number is expected to triple by 2024.

    But no matter your game genre, if your goal is to maximize the revenue impact of ad
    monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
    latest best practices and research on what works best for your genre.

    In this VB Live event, experts will share stats and user sentiment from research and analyst
    reports covering everything from the best ad formats for every game type — from casual and
    hypercasual, to strategy, action, and RPG, social casino games and more.

    You’ll get an in-depth look at the best rewarded video entry points for your game type, including
    what works best for each genre, common placements, design innovations and value exchange.
    And you’ll learn about how to test ads in your game, no matter what genre it is.

    In this webinar you’ll learn:
    - Insights into in-app ad success by genre
    - The best rewarded video entry points for each game genre
    - How to leverage common A/B testing methods
    - How to make sure ad integrations complement in-app purchases
    - How leading publishers test and prove the revenue potential of ads

    - Kiel LeBaron, Senior Director, Ad Monetization, Jam City
    - Hahn Kim, Strategic Partner Manager, Facebook Audience Network
    - Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)
  • From the ground up: Building your ideal game studio infrastructure Recorded: Nov 19 2020 60 mins
    VentureBeat x Akamai
    So you’re starting your own game studio. This is an incredible opportunity! You and your team get to start fresh, with no technical debt, and build the infrastructure of your dreams.

    But what does that look like? Where have other new studios found success and failure? And how can you best build a platform on which to launch your new game? Join our panel of technical and operational experts for help on how to start strong, and prepare to scale. Plus hear from developers at other independent studios about how they started small and achieved big success.

    You will learn about:
    - Tips for starting your own game studio
    - The landmines you should watch out for
    - The best way to approach technical decisions as you grow

    - Glen Schofield, Chief Executive Officer, Striking Distance Studios
    - Emily Greer, Co-founder & CEO, Double Loop Games
    - James Dobrowski, Managing Director, Sharkmob London
    - Jonathan Singer, Senior Manager – Global Games Industry, Akamai
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • COVID and mental health: What employers and HR need to know Recorded: Nov 17 2020 61 mins
    VentureBeat x TriNet
    As the COVID pandemic continues to evolve, employees are struggling under the weight of the unknown. From the stress of working from home or returning to an office environment when regulations are in flux, to the intense pressure on employees with school-age children who are trying to juggle work and impromptu teaching, workers are wrestling with hard choices and difficult issues. The scale of employee mental health support that HR and business leaders must provide is unprecedented.

    In this webinar presented by TriNet and FEI, the Workforce Resilience Experts, you'll learn about the impact that COVID is having on employees' mental health and productivity — and, in turn, how employees’ mental health impacts the health of a company. You’ll learn about the internal strategies organizations need now to support employees, from adapting communication policies, to creating buddy systems for co-workers, flexible work schedules, and more.

    Registration is free!

    You'll learn:

    - What employers need to know about COVID’s impact on the mental health of their employees
    - How the mental strain of COVID may negatively impact the health of a company and employee productivity
    - Best steps and practices companies are taking to help their employees get through this difficult time


    - Christy Yaccarino, Executive Director, Benefit Strategy and Wellness, TriNet
    - Michael McCafferty, Consultant, FEI Behavioral Health
    - Stewart Rogers, Moderator, VentureBeat
  • What it takes to launch a mobile game internationally Recorded: Oct 22 2020 61 mins
    VentureBeat x Facebook
    Mobile gaming is a global billion dollar industry. Its meteoric rise is fueled by growing ad revenues, an increase in gamer participation from a diverse demographic, and investment from non-gaming giants from entertainment and other industries. At the same time, the advent of technologies like 5G and increased cloud capabilities are expanding mobile game appeal and accessibility.

    The next step? Launching abroad. Publishers are capitalizing on these trends by expanding their reach into new, lucrative markets. But finding success means overcoming some at-home market hurdles like foreign government regulations, the risk of market saturation and competition, and the spectre of slow sales. Such hurdles can make the leap to cross-border success intimidating — but there's never been a better time to go global.

    For insights into what it takes for American publishers to build an international audience and vice-versa, the strategies that developers need to put into place, and how to mitigate risk, join experts from Facebook Audience Network in this VB Live event.

    From a NA/LATAM lens, this session will cover:

    - What is influencing publisher motivations to expand internationally?
    - What should publishers ask themselves when looking to expand?
    - What are the key insights and trends publishers can leverage when planning to expand?


    - Marcio Freire, Head of LATAM & Americas Scaled, Facebook Audience Network
    - Martin Bradley, Research Director, 2CV
    - Jennifer Poulson, Head of Publishing & Product, SEA, Riot Games (moderator)
  • How paying attention to what your users say can pay off Recorded: Oct 20 2020 60 mins
    VentureBeat x unitQ
    Product quality is more important than ever. User retention, brand equity, and revenue are driven by the quality of products and experiences you deliver. The simple fact of the matter is that companies that consistently deliver great products and experiences beat the competition.

    One of the top ways companies can consistently deliver great products is by automatically identifying actionable quality issues in user feedback and sharing those insights with product, engineering, and support teams. Automated product quality analysis can save you time and guide you to allocate resources to initiatives that improve product quality and drive growth.

    Join this VentureBeat Live event to learn more from companies that have implemented automated user feedback platforms to drive significant improvements in product quality, the best way to integrate tools into your workflow, the best tools to use, and more.

    Attendees will take away:

    - A broad overview of how product quality impacts user retention, brand equity, and revenue
    - An in-depth look at how to drive significant improvements in product quality in a cost-effective manner
    - How to select and implement the right automated quality analysis platform
    - And more!


    - Greg Burch, VP Engineering, StyleSeat
    - Kyle Nesbit, Chief Resident & Technical Lead, Gradient Ventures
    - Anthony Heckman, Head of Growth, unitQ
    - Ben Ilfeld, Head of Product, VentureBeat (moderator)
  • How AI is impacting customer experience in fintech Recorded: Oct 7 2020 60 mins
    VentureBeat x DefinedCrowd
    Customer experience is key to having a customer retention rate that leads to more business deals and, consequently, more revenue. And companies like MasterCard are implementing AI strategies that are transforming how customer experience is done.

    Join Mastercard Lab’s VP of Artificial Intelligence & Machine Learning, Dr. Steve Flinter, as he shares insights on why AI is essential for fintech companies now. You'll learn how world-class companies are using artificial intelligence in their retention strategies, explore real-world case studies, and gain insights into developing an AI strategy, as well as how to overcome the challenges that arise.

    And DefinedCrowd’s CEO Dr. Daniela Braga will dive into how to make your AI investment perform. She'll cover the nitty gritty of implementing an AI platform, including data collection, annotation, and structuring to guarantee the accuracy of a machine learning model.

    Register now to learn how your fintech company can leverage AI, NLP, and voice technologies to dramatically improve customer service, boost efficiency, and improve your bottom line.


    - Understand the different types of AI initiatives a company can launch to improve CX based on NLP and Voice technologies
    - Know how to develop those AI initiatives and the role of data on training AI/ML models
    - Get to know a case study from a fintech company (Mastercard)


    - Dr. Steve Flinter, VP of Artificial Intelligence & Machine Learning, Mastercard Lab
    - Carla Saavedra Kochalski, Director of Conversational AI & Messaging Products, Capital One
    - Dr. Daniela Braga, Founder & CEO, DefinedCrowd
    - Hari Sivaraman, Head of AI Content Strategy, VentureBeat (moderator)
  • Is your small business ready for the new world of work? Recorded: Sep 29 2020 62 mins
    VentureBeat x DocuSign
    Navigating today’s new world of work does not have to be complex and daunting. Industry-leading technology platforms have developed a robust set of easy-to-use digital tools to help your business move forward.

    Customers and employees are demanding more access to digital solutions that enable seamless ways of doing business. As a result, business owners are taking action to quickly modernize their business processes to better adapt to today’s environment.

    Join us to hear how digital transformation can help your business stand out from the competition and accelerate sales -- even in challenging times.

    In this webinar, you’ll:

    - Hear from industry experts from DocuSign, Stripe, and ChowNow
    - Understand market trends impacting the speed of business transactions
    - Learn how technology platforms are helping businesses shift to the new world of work
    - Enable your business to use digital tools as a competitive advantage and key differentiator


    - Brent Kraus, SVP Sales & Restaurant Success, ChowNow
    - Dave Simon, Vice President, Small Business Commercial Sales, DocuSign
    - Jeanne DeWitt Grosser, Head of Revenue and Growth for the Americas, Stripe
    - Stewart Rogers, Moderator, VentureBeat
  • Automating the Enterprise in the New Normal Recorded: Sep 23 2020 61 mins
    VentureBeat x Blue Prism
    Initially, companies looked at automation technologies as a way to reduce costs in completing highly repetitive routine tasks — which was largely outsourced. But the global pandemic has put a new spotlight on the role of automation.

    Many organizations now need to reduce dependence on human labor for business-critical processes that have been disrupted by lost productivity. Others are trying to respond to significant volume surges due to shifts in demand.

    In this webinar, we’ll discuss how the automation technology landscape is evolving and the broad set of benefits companies are achieving — beyond cost savings. Learn how automation is improving business resiliency in challenging times and the activities needed to scale automation across the enterprise.

    Attendees will learn about:

    - Evolving technologies used in automation initiatives
    - How automation supports business resiliency
    - Ways to scale automation across the enterprise


    - Alan Farrar, Head of Automation, eBay
    - Giovanni Gentile, MD Robotics, State Street Bank and Trust
    - Josh Noble, Practice Director, Blue Prism
    - Ted Shelton, Partner, Bain & Company (moderator)
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Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.

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  • Title: Mobile Programmatic: Maximizing the impact and ROI of mobile advertising
  • Live at: May 19 2015 5:00 pm
  • Presented by: Kelly Mullins, Head of Programmatic, TUNE Michael Brooks, Mobile Sales and Strategy, AOL Wendy Schuchart, Moderator, VB
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