Mobile Marketing Automation Part IV: Going beyond push notifications

Presented by

John Koetsier: VP Research; VentureBeat

About this talk

June 24, 10 am PST/1 pm EST Speakers: John Koetsier: VP Research; VentureBeat Ian Woods: Chief Engagement Officer; IMM Brian Witlin; COO and Mobile; Yummly Moderator: Wendy Schuchart, analyst; VentureBeat Abstract: If you're only focusing on push notifications with your MMA solutions, you're leaving a lot of money on the table. We've got the inside story on the features used by the most successful mobile app teams ... and which vendors deliver those features. We'll also talk to industry insiders on how they're using MMA in ways you might not have thought of. We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions. In this webinar, you'll learn: * Which features the most successful mobile app companies focus upon * Which MMA features you can't afford to ignore * How successful apps are using MMA in creative and unique ways Join us to learn how to successfully leverage mobile marketing automation to your advantage. Sponsored by: Kahuna

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