Personalization - The key to long term brand success

Presented by

Andrew Jones - Analyst; VB Insight

About this talk

Date and time: July 15, 2015; 10 am PST/1 pm EST Analyst: Andrew Jones, VentureBeat Panel of Experts: Greg Petro, Chief Executive Officer, First Insight Rich Lesperance, VP Digital Marketing and CRM, GrubHub Elena Zheleva, Director of Data Science, LivingSocial Sponsored by Autopilot Abstract: Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it? The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy. We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors. In this webinar, you'll: * Learn how to collect data that helps visualize the customer's journey * Get tips on one of the biggest challenges to increasing the ROI of marketing automation * Access the theory of identity enrichment * Gain insight into best practices for personalization in different channels Register for this webinar today and get started doing personalization right!

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