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Internet of Everything: Is your company ready for machine intelligence?

June 25, 2015 at 10 am PST/ 1 pm EST


We are on the verge of a new era of smart connected things, where devices and machines are much more intuitive, simplifying and enriching our daily lives. As smart devices pack more powerful processors and sensors, they will become more aware of our preferences and surroundings, anticipate our needs, and provide us with relevant information at the right time. As machines of the future begin to see and hear in 3D through computer vision and perceive and understand through machine learning, new worlds of possibilities open. Cars, machines, robots, and other smart devices will become autonomous, anticipating outcomes far faster and more accurately.

In this webinar, we’ll dig into how industry leaders are using cognitive technologies, such as machine learning, computer vision, and always-on sensing to reshape industries, including transportation, healthcare, banking and retail. Can your business keep up with the disruption that will be caused by these technologies? How can device intelligence add value to your organization? How can you balance the benefits of device intelligence with associated risks?

In this webinar, you’ll:

-Find out how you can drive innovations and create new business opportunities through these technologies

- Discover ways cognitive technologies can help businesses drive revenue in unexpected -- and uncharted – ways

-Balance the benefits of device intelligence and user privacy

-Get the scoop on why on-device intelligence will be key in the new era of smart connected things

- Realize the role of cognitive technologies and biometrics on securing your organization’s critical devices

Speakers:

Maged Zaki, Director of Technical Marketing, Qualcomm Technologies, Inc.
Jim McGregor, Principal analyst and founder, TIRIAS Research
Russ Fadel, President and General Manager; ThingWorx
Chris Clayton, Senior vice president, business development; ColdLight

Sponsored by Qualcomm
Recorded Jun 25 2015 60 mins
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Presented by
Jim McGregor, Principal analyst, TIRIAS Research
Presentation preview: Internet of Everything: Is your company ready for machine intelligence?

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    Register today!
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    VentureBeat
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    * Keith Johnson, EVP Strategic Data Solutions, Wunderman
    * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
    * Jim D'Arcangelo, VP of Marketing, WhenIWork
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by TreasureData
  • Lean data for marketers: How your org can stand out among lazy competitors Recorded: Mar 16 2017 61 mins
    Jascha Kaykas-Wolff, CMO, Mozilla
    Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

    But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

    Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

    In this webinar, you’ll:
    * Discuss how big data and marketing data collection tools have made marketers lazy
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    Speakers:

    * Jascha Kaykas-Wolff, CMO, Mozilla
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • How to make money off of Facebook Messenger Recorded: Feb 23 2017 60 mins
    Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    * Understand the broader digital wallet strategy to connect with customers through chatbots
    * Get valuable tips to spin chatbots into gold
    * Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Laura Knapp, Managing Director, SRAX Social, Social Reality
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Strengthening your app monetization super powers Recorded: Feb 9 2017 60 mins
    Stewart Rogers, Director of Technology, VentureBeat
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • Turning data-driven creative into digital marketing success Recorded: Jan 19 2017 60 mins
    Eric Franchi, Co-founder and SVP Business Development, Undertone
    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
    How do you hit that grand slam?


    GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.

    Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.

    In this webinar you’ll learn how to:
    * Find your customers online and how to reach them
    * Refine targeting and creative with data
    * Leverage creative as the key variable in digital marketing
    * Reach out to influencers, the new gatekeepers

    Speakers:
    * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
    * Eric Franchi, Co-founder and SVP Business Development, Undertone
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by Undertone
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Recorded: Dec 15 2016 59 mins
    James Peng, Head of Mobile and Social Acquisition, Match Group
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • Instant messaging: The future of mobile marketing Recorded: Dec 14 2016 62 mins
    Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:
    * George Corbin, Senior Vice President, Marriott Digital
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
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Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall, Editor-in-Chief Dylan Tweney, and a team of experienced journalists, VentureBeat covers a range of technology trends — from social to mobile, small business to enterprise, health tech, cloud, games, and more.

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  • Live at: Jun 25 2015 5:00 pm
  • Presented by: Jim McGregor, Principal analyst, TIRIAS Research
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