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Data science and predictive marketing: Using numbers to draw the future

Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact

Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster.

In this webinar, you'll:

*Discover the top platforms marketers are using to measure marketing impact from multiple sources

*Learn best practices for managing your marketing data and making sense of the chaos

*Get the secrets of marketing intelligence from today's experts in top companies.

Speakers:
Jon Cifuentes, research analyst, VentureBeat
Michael Healey, CEO, Yeoman Technologies
Susan Fant, University of Alabama, Professor Masters of Marketing Specialization
Wendy Schuchart, Moderator, VentureBeat


This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in November 2015.
Recorded Dec 10 2015 61 mins
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Presented by
Jon Cifuentes - Research Analyst; VB Insight
Presentation preview: Data science and predictive marketing: Using numbers to draw the future

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    The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

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    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
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    Sponsored by Undertone
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    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

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    Sponsored by mParticle
  • Instant messaging: The future of mobile marketing Recorded: Dec 14 2016 62 mins
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  • Squad goals: Why cost per lead is failing your lead gen strategy Recorded: Dec 13 2016 57 mins
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    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
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  • Real-time business analytics for data-hungry CMOs Recorded: Dec 7 2016 61 mins
    Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    Kenny Rogers said never count your money when you’re sitting at the table—but that just means you’re working blind. Data-driven digital marketers need to be constantly tallying up, because you can’t just stay on top of real-time data, you have to start thinking two steps ahead. Simple push tactics of the past have to give way to a dynamic, real-time movement of information, interaction and engagement between your company and your customers.

    But if you don’t know how to leverage real-time business analytics to separate essential behaviors from metrics that are mere noise, that incomplete big picture could lead to bad decisions, missed opportunities, and money left on the table.

    Join our latest VB Live event for insight into how to pan for gold, and turn information into insight.

    In this webinar you’ll:
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    * Deal with the unpredictable nature of real time data blips
    * Frame business analytics into actionable solution-focused priorities for stakeholders

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Michael Healey, President, Yeoman Technology Group
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Tableau
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    VentureBeat
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    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

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    More speakers to be announced soon

    Sponsored by Blueshift
  • Are buy buttons working? Social commerce for 2017 Recorded: Nov 15 2016 31 mins
    Stewart Rogers, Director of Marketing Technology, VentureBeat
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    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
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    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jim Tuerk, Director of Business Development, Reverb
    * Wendy Schuchart, Moderator, VentureBeat


    Register for this free executive session today
  • Scaling infrastructure for global multiplayer games without going broke Recorded: Nov 10 2016 61 mins
    Nelson Rodriguez, Director of Games Industry Marketing, Akamai Technologies
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    Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

    In this webinar you'll learn:
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    Speakers:
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    * Vincent Low, Director of Business Development for Gaming, Akamai Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free VB Live event with interactive Q&A session!

    Sponsored by Akamai
  • Cross channel analytics: Go from juggler to ringmaster Recorded: Nov 9 2016 63 mins
    Michael Healey, CEO, Yeoman Technologies
    Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them.

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    But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis.

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    * Learn how to factor in different contexts across channels
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    Speakers:
    * Michael Healey, CEO, Yeoman Technologies
    * Raj Koneru, CEO, Kore
    * Wendy Schuchart, Moderator, VentureBeat
  • Boosting consumer engagement with next gen chat bots Recorded: Nov 9 2016 61 mins
    Peter Wannemacher, Senior analyst, Forrester Research
    Stop implementing; start planning. Forrester Research shows that while messaging platform chatbots can be effective, the customer experience is too often unacceptably poor. And while it’s not a big deal when you’re ordering a pizza, the stakes are far too high for financial institutions to go all in on this generation’s chatbot technology without the right planning.

    Simply put, being too early can be the same as being wrong. Bots are only as good as the systems behind them — outdated architecture and poor integration can sabotage your services and drive away customers.

    But given bot technologies are shaping up to be an essential part of the FI and fintech mix, your next two to three years should be devoted to investing in foundational digital initiatives that will position you to leverage the future that’s coming fast.

    Join this free VB Live event to learn how to reap the rewards of future fintech AI innovation — and get it right the first time.

    By attending this webinar, you'll

    * Re-engineer back-end systems to enable real-time action
    * Make progress on platform improvements—or replacements
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    Speakers:

    * Peter Wannemacher, Senior Analyst, Forrester Research
    * Katy Gibson, Vice President, Product Applications, Envestnet | Yodlee
    * Moderator: Evan Schuman, VentureBeat
  • Mobile game statistics every publisher needs to know for 2017 Recorded: Nov 2 2016 62 mins
    VentureBeat
    With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.

    The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.

    The webinar will cover:
    * Top app install formats by usage
    * Most effective app install formats
    * App install budget allocation by channel
    * Key KPIs of top advertisers
    * Top 5 campaign trends
    * Top drivers of app install scale and quality
    * The targeting methods that work
    * What’s changed in mobile apps since 2015
    * The big new mobile app trends for 2017

    Speakers include:

    * Christian Calderon, CRO, Ketchapp
    * David Rose, Director of Performance Marketing, Pocket Gems
    * Kevin Teng, Sr. Director, User Acquisition, AdColony
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by AdColony
  • BotBeat: The state of chatbots -How to win Recorded: Oct 27 2016 60 mins
    Veronica Belmont, Product Manager, Growbot
    Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?

    Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.

    From this webinar, attendees will learn to:

    * Identify and harness competitive advantage
    * Understand the bot landscape and the opportunities it presents
    * Build your own bot on a budget

    Speakers:
    * Veronica Belmont, Product Manager, Growbot
    * Stewart Rogers, Director of Marketing Technology
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
  • How to use AI in designing the customer experience Recorded: Oct 25 2016 61 mins
    Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.

    It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.

    Join us for this hour long deep dive into using AI and machine learning to design the customer experience.

    After this webinar you'll:

    * Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
    * Hear valuable tips on improving your customer engagement now
    * Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.

    Speakers
    * Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    * Robert Hoffer, founder, Smarter Child
    * Nick Edwards, CEO, Boomtrain
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Boomtrain
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  • Live at: Dec 10 2015 6:00 pm
  • Presented by: Jon Cifuentes - Research Analyst; VB Insight
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