Localization and Translation - The biggest challenges you're probably facing

Presented by

Wendy Schuchart, VentureBeat Analyst

About this talk

Sponsored by Lionbridge It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience. Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience. We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization. In this webinar, you'll learn how to: - Re-think campaign creation at the regional level -- and the global one - Effectively use in-market experts to drive better impact - Make your branding as world-ready as possible. - Use metrics to show the truest picture of your campaign's effectiveness - Enhance the customer experience through storytelling and added local flavor Speakers include: Stewart Rogers, Director of Marketing Technology, VentureBeat Dave Fish, SVP, Expert Services, MartizCX

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (279)
Subscribers (68027)
Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.