Geo-location and mobile marketing: Wherever they go, there you are
Sponsored by FollowAnalytics
Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.
The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!
In this webinar, you'll
* Learn the difference between geo-fencing, geo-targeting and geolocation
* Discover the savvy geolocation techniques being used by today's top marketers
* Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
* Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.
John Koetsier, VP of Research, VentureBeat
Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters
Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
RecordedSep 23 201559 mins
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How do SaaS companies scale? Automation is the key. It can significantly speed up quote-to-cash cycles and shorten your close cycles, free up cash to make investments, and help increase your valuation with more accurate forecasting. Plus, with cash flow improved, you can accelerate hiring, create and test new products, and more.
* 7 Mistakes to avoid when automating your B2B subscription billing model
* The 5 steps required to build your subscription financial processes
* 3 Tips on choosing the technology stack that will help you grow
*David Appel, Head of Software & SaaS, Sage Intacct
*Stewart Rogers, Analyst At Large, VentureBeat
Traditional competitive barriers in retail financial services are crumbling. Banks, credit card issuers, insurers, and wealth management firms are being besieged by digital disruptors, with personalized insights and superior customer experiences becoming the norm. How can your financial services firm get a leg up on the competition in this type of environment? One way to insure customer loyalty and engagement is to focus on customer advocacy through hyper-personalized digital financial experiences.
Attend this live webinar with Forrester Principal Analyst, Alyson Clarke, as she highlights some key findings from her recent report on customer advocacy in the financial services sector. Then during our panel discussion, you will learn about the key drivers of customer advocacy at leading financial service firms and why improving customer perceptions is not only good for your brand but good for your bottom line.
Attend the webinar to discover:
• How advocating for customers drives a sustainable competitive advantage
• Why the wealth management sector scored highest for customer advocacy in a recent Forrester survey
• How customer advocacy is linked to increased future purchase intent
• How to improve customer engagement through hyper-personalized digital banking experiences
Alyson Clarke, Principal Analyst, Forrester
Katy Gibson, VP, Application Products, Envestnet | Yodlee
Seb Taveau, VP, Developer Experience, Envestnet | Yodlee
More to come...
Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.
To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!
Register here for free.
Attend this webinar and learn about:
*The importance of clean, rich data and how AI is helping this
*Why AI dashboards will replace KPI dashboards
*How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
*How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
*The importance of clearly-defined questions in creating AI analytics dashboards
Despite the thousands of cybersecurity products available today, data breaches are at an all-
time high. That’s because businesses have been focusing exclusively on securing their networks, devices, and cloud applications. But, what about their people?
Employees can accidentally transfer thousands of dollars to a bank account or send 50,000
patient records in a single Excel file in one click of a mouse. In fact, misdirected emails were the
leading cause of data breaches in 2019.
Traditional cyber security methods simply aren’t equipped to account for the complexities of
human relationships because human behavior can’t be codified into “if-this-then-that” logic.
Individual relationships change over time which necessitates a solution that can learn and
evolve in tandem with the threats it detects without impeding on the productivity of users.
Stateful machine learning does just that.
Learn about developing a robust, people-centric approach to cybersecurity, the technologies
that detect and prevent threats caused by human error, and more, when you join this VB Live
Attendees will learn:
- How stateful machine learning can accurately predict behaviors and detect possible
human-made threats before they do damage
- How technology can prevent data breaches caused by people making mistakes, breaking
rules or being hacked
- How to empower employees to correct damaging mistakes before they make them
The subscription model has proven to be ideal for our digital, customer-centric economy. It offers sustainable recurring revenue and customer loyalty, plus a wealth of data to enable data-driven insights. But as consumer preferences and buying behaviors continue to shift, subscription businesses must evolve to remain competitive, or risk losing significant market traction.
It’s time to step up your subscription game in 2020! Real world case studies will show you how it's done. Learn how hybrid commerce helps Urban Outfitters and BarkBox maximize revenue growth and brand value; how Output and Cinemark use machine learning and payments optimization to reduce churn and ensure business continuity; the way Unbounce is using subscription data to keep pricing and packaging competitive, and more, when you join this VB Live event.
*How forward-looking businesses are using subscriptions to gain a competitive edge, including real-world case studies
*The latest subscription trends and technologies to leverage for accelerated growth
*Ways to build brand value and deepen customer loyalty, including hybrid commerce, alternative payment methods, frictionless trials, delighting customers, and more
*Emma Clark, Chief of Staff, Recurly
*Ken Fenyo, Consumer Markets Lead, Fuel, a McKinsey Company
More speakers coming soon!
Emma Clark is Chief of Staff at Recurly. In this role, she focuses on identifying new and emerging trends in subscription commerce as well as advising businesses on effective ways to optimize their subscription model. Emma's background is in data analytics and product management. Prior to Recurly, Emma was an analyst and product manager at JP Morgan Chase.
With black-box AI, people are refused or given loans, accepted or denied university admission, offered a lower or higher price on car insurance, and more, all at the hands of AI systems that usually offer no explanations. In many cases, humans who work for those companies can’t even explain the decisions.
That’s why white-box AI is now getting heaps of attention. But what does it mean in practice? And how can businesses start moving away from black-box systems to more explainable AI?
We’ll delve into the three key components needed for white-box AI success: more collaborative data science, involving all teams from lines of business through IT; trust in data at all levels, including tools that
can be used to increase transparency in data processes; and the role of education and the democratization of data.
And we’ll address why white-box AI brings business value in the first place and how it’s a necessary evolution for AI. Not only do customers care about explainable results of AI systems, but internally, white-
box AI is less risky. Don’t miss this VB Live event on how to move towards explainable AI.
REGISTER FOR FREE
+ How to make the data science process collaborative across the organization
+ How to establish trust from the data all the way through the model
+ How to move your business toward data democratization
+ Triveni Gandhi, Data Scientist, Dataiku
+ David Fagnan, Director, Applied Science, Zillow Offers
+ Rumman Chowdhury, Global Lead for Responsible AI, Accenture Applied Intelligence
+ Seth Colaner, AI Editor, VentureBeat
Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time?
Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company.
To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event!
Register for free!
You'll learn how to:
-Pitch events as an important part of a holistic marketing strategy to leadership
-Run an integrated event marketing program and optimize it for success
-Capture the data that uncovers attendee behavior at events
-Patrick Smith, CMO, Cvent
-Sharon Summers, Director, Global Events, CPA Global
-Ivo Lukas, CEO/Founder, 24Notion
Ruben Spruijt, Senior Technologist at Nutanix and former CTO at Frame
Nowadays business consumers expect a modern workspace to get work done, recruiting and retaining new talent has become a bigger challenge, and keeping employees engaged and productive has become more difficult than ever. IT departments are faced with an increasingly mobile workforce with devices that need to be updated, optimized, and secured no matter where they are in the world.
That's why Desktop-as-a-Service (DaaS) is disrupting end user computing and virtual desktop infrastructure, and companies like Google and Microsoft are getting into the mix. They're partnering with end user computing firms to create solutions that can run remote applications and desktops on any device, vastly improving the user experience and making the lives of your business consumers and IT department so much easier.
Data is centralized and infinitely more secure, the IT department can manage thousands of workspaces anywhere in the world from one console, and the end user's device, whether it's their own or corporate-owned is optimized, making the experience faster and easier to use than ever.
For a look at the latest developments in End User Computing (EUC), virtual desktop infrastructure (VDI), and DaaS, the pros and cons of VDI versus DaaS, unique use cases and more, don't miss this VB Live event!
Registration is free here!
+ Tips and advice for VDI and DaaS success in 2020
+ How DaaS and VDI is evolving, and how to prepare your IT department
+ Pros and cons for Desktop-as-a-Service vs. VDI
+ Best practice for DaaS in public clouds and on-premises
Jon Noronha, Director of Product Management at Optimizely
To make the most of the products they design, product teams need to keep iterating, time and again. Experimentation is an incredibly powerful technique — the trick is choosing the right metrics to measure. Choose the wrong ones and you've A/B tested yourself into a hole, and sent your product in exactly the wrong direction. It's time wasted, opportunities wasted, and a big hit to your budget.
Join this VB Live event now and come away with a blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path, the common errors product teams encounter, tips to avoid pitfalls, and more.
Registration is free here!
You'll learn about:
- The most common mistakes product teams make when running experiments
- Which metrics correlate best with your business’s success
- Strategies to scale experimentation across multiple teams and squads
- How the world’s top technology companies are able to experiment on all product decisions
-Jon Noronha, Director of Product Management at Optimizely
Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.
Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.
Registration is free!
* How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer
* Steps to guide your business decisions around what your customers say they want, not what you think they want
* The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level
* The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews
* Ramin Vatanparast, Chief Product Officer, Trustpilot
* Chris Hausler, Senior Data Science Manager, ZenDesk
Fast-growing companies need to scale, but that takes competing in the talent wars for highly specialized employees with tech giants like Google, Facebook, and Amazon. There's no shortcut — you can win that war, but it requires strategic thinking and planning across multiple facets of the company, from the interview process, to your company culture, to technology platforms for HR, and more.
Join this VB Live event to learn how to ensure that your recruits never doubt that while the tech giants might have the brand recognition, they can't come close to what you offer in culture, quality of work, and more.
+ How to manage your company's explosive growth from the HR front
+ Actionable recruiting strategies to effectively hire the right talent
+ How to attract and retain a diverse and digitally skilled talent pool
+ What premium benefits potential employees want
Joseph Furnari: CEO for HyreCar, Inc., a car-sharing for ridesharing marketplace that allows car owners to rent their idle cars to Uber and LYFT drivers safely, securely, and reliably. Prior to that, Furnari served as HyreCar’s Chief Financial Officer. Previous to HyreCar, Mr. Furnari served as Vice President of Portfolio Management at The Palisades Group, LLC, where he managed a $5.2 billion portfolio of single-family residential whole loan pools. From October 2009 to April 2014, he served as Assistant Vice President of Securitized Products Valuation at Morgan Stanley, where he coordinated monthly independent valuations of securitized products. From April 2006 to October 2009, Mr. Furnari served as a Senior Analytics Analyst at JP Morgan Chase & Co.
David Hughson: As VP for the Technology Sector at TriNet USA, Dave helps tech startups get the HR services they need to manage their payroll and benefits, mitigate risk, and attract and retain a high-quality workforce.
Online security threats are more pervasive than ever, and games have become a primary target for attackers. And why wouldn't they be? These days, there’s real money to be stolen in the virtual world of gaming. Hackers reportedly stole 218 million personal player records from a major gaming company recently.
Game developers have to think about security from the start to go beyond the cat-and-mouse game with hackers. How do you protect your game and users from the wide variety of threats today? How will this be different in the future? And how do you integrate this security with the rest of the game to ensure good performance?
To learn how to avoid becoming the next victim in online security threats with gaming, don’t miss this VB Live event.
- How to protect your game and players from a growing amount of online security threats
- The latest trends in credential abuse and account hacks in gaming
- How web attacks are evolving and where they are headed in the future
- How to integrate security best practices with the rest of the game for best performance
- Jonathan Singer, Sr. Manager, Global Games Industry, Akamai Technologies
-Scott Adams, Founder & CEO, FraudPVP
-Lonnye Bower, COO, ProbablyMonsters
-Steve Ragan, Sr. Technical Writer, Akamai Technologies
-Dean Takahashi, Lead Gaming Writer, VentureBeat
It goes without saying that small businesses are more successful and confident when they get paid. Unfortunately, when it takes multiple steps to collect payments, you're simply adding friction that works against this. Multi-step, unintegrated processes can be error prone, leave you waiting for payments longer than you should have to, interrupt your cash flow, and impede the rest of your processes. It's old-fashioned, too.
Technology innovations today let you integrate your payments workflow into your customer funnel from start to finish. You can accelerate your agreement and collection processes, request payments easily from your customers, and get paid instantly.
Learn how to stand out from the crowd with better customer service by removing boundaries and friction in the payment process, eliminate clunky customer interactions, and spend more time servicing customers rather than collecting payments when you join this VB Live event!
You'll learn how to:
* Accelerate sales from quote to cash and eliminate the risk of nonpayment
* Provide the kind of customer service that helps you stand out from the crowd
* Connect payments and agreements into a single workflow
* Eliminate payment delays or failure to collect and the 10+ hours it takes to chase payments
* Chris Davey, Senior Director, SMB Marketing and Strategy, DocuSign
* Meghan Grady, Business Development, Product Partnerships, Stripe
As 2020 closes in, it's time to learn our lessons from the best and worst of 2019's customer experience trends, and then brace ourselves for the impact that AI and chatbot technology will have on customer experience next year and beyond.
So join us for a tour of the most under- and over-hyped customer experience trends of the year, plus the best examples of how AI and CX/customer engagement made an impact in 2019. Then we’ll take a look at the future: How AI and machine learning technology will make chatbots more sophisticated, change how brands and customers interact, impact the customer service journey from start to finish, and more.
Help us make some wild predictions about the future of AI-powered customer service, learn why Gartner thinks now is the time to start investing in chatbot technology, get a perfect line of sight into the biggest challenges and opportunities for CX in 2020, and more when you register now for this VB Live event.
Registration for free!
You'll learn about:
-The future of customer engagement
-The challenges, opportunities, and trends in universal accessibility
-How digital technology and AI impacts in-store experiences
-Finding the happy medium of personalization
-Why privacy and security is a customer service issue
-Katherine Hird, Senior Product Marketing Manager, Bold360 by LogMeIn
-Ken Dodelin, VP Conversational AI Products, CapitalOne
-Prince Arora, Director Product Management, Albertsons Companies
Your employees have a full spectrum of content and data both sourced within and external to the enterprise. It can be an overwhelming amount of information, easy to get lost in. And that can slow down the process of making profitable business decisions. AI-powered smart search is the key to harnessing that data. Machine learning can connect employees to the info they need right when they need it, eliminate unproductive, dead-end hunts by surfacing more valuable, more relevant data, and let employees and teams in every department combine those new capabilities into real-world, high-value solutions for complex problems of every size.
With data eating the world, search will surround everything we do. User needs and expectations are evolving fast, so enterprise search technologies need to keep pace and stay robust. Join this VB Live event to learn how machine learning and search combine to complement traditional workflows and boost efficient data discovery and insight, what operationalized AI means, and how it applies to search and machine learning, and more.
* What operationalized AI means
* How search and machine learning align to drive efficiency and Opex (operational expenditure) savings
* How search and machine learning can create revenue opportunities
* Success factors for operationalized AI and top lessons learned
* Simon Taylor, Vice President Worldwide Channels & Alliances, Lucidworks
* JP Sherman, Enterprise Search & Findability Expert, Red Hat
* Richard Isaac, CEO, RealDecoy
As private and public clouds get less expensive, they’re expected to completely replace on-premises computing to make IT cheaper, easier to run, and more secure. But right now, most enterprises still have their feet in both worlds, using hybrid systems that are intended to make the lives of the CIO and the IT department easier. Unfortunately, the complexity often just adds additional cost and reduces business value.
So how do you harness the power of a hybrid system, with any cloud provider? Desktop-as-a-service is a virtualized interface that makes the complexity of your software completely invisible to your users, and allows IT to spin up a desktop instance with one click. It’s a world where IT is no less complex but a lot easier to use -- and your users are far more productive.
Learn more about how to address the complexity of your tech infrastructure and desktop-as-a-service when you join this VB Live event!
Register for free now!
In this webinar, you will discover:
-The concept of desktop-as-a-service including how it works, what it is, and where to get it
-How things have become complex, and how to measure complexity for your enterprise.
-How to understand the business value of dealing with complexity
-Steps toward mapping out a course of action
-Jon Eugenio, Principal Solutions Architect, Nutanix Xi Frame Team
Most enterprises consist of a series of functional silos, and that may have worked until now. Artificial intelligence has changed the playing field dramatically, becoming a driving force for companies to approach customers and markets in new ways, address internal and external pain points, and gain competitive advantage.
But to harness AI as a transformative technology for your company, you need to depart from a siloed model to a horizontal approach. By automating diverse but connected processes, AI and machine learning opens up new opportunities for cross-functional optimization, knitting together and optimizing silos, and creating new efficiencies that were not possible before.
To learn how to squeeze out the promise of AI with a truly horizontal approach, build a strategic vision around elevating every part of your enterprise, and truly transform your business, don't miss this VB Live event.
● How to identify areas of opportunity and look at how each of these areas connect
● How to put necessary support in place to make AI meaningful
● How to ask the right questions about your data
● How to collect the required datasets to truly transform your businesses
● How to anticipate the user experience
● How to create a rally point around what it means to employ this type of technology
● What decisions are required to implement at scale
● John Fremont, Founder & Chief AI Officer, Hypergiant
● André Cunha, Digital Innovation Manager, Nestlé
● Joe Maglitta, Senior Contributor/Analyst, VentureBeat
Amazon Alexa, Apple’s Siri, and Google Assistant are changing the way consumers live and how brands engage with people. Witnessing the rise in popularity of voice-enabled digital assistants, many financial service providers are planning on incorporating or have already added this new technology into their systems. But while investment in voice assistants continues to grow, questions remain on how much these technologies can drive digital engagement, streamline customer communications, and build revenue.
Don’t miss this chance to join our discussion on voice and chat technologies and find out how they can be effectively utilized to create a more engaging and meaningful customer experience.
Join our webinar to learn:
• How conversational technologies are changing the financial services landscape
• What to look for in a voice-enabled solution
• Why context is key for the future of voice-enabled digital assistants
• Ways voice and chat can power financial wellness
• Tips for capitalizing on conversational interfaces to improve customer loyalty
• How Envestnet | Yodlee data accuracy helps power AI-enabled voice and chat solutions
• Juan Romera, Head of Business Development, Abe.AI
• John Kelly, Client Partner, Financial Services, LivePerson
• Geoff Hauge, Partner, Edgile
The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.
In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.
Registration is free.
What this webinar will cover:
*A historical look at gaming revenue and the impact of mobile networks
*Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
*Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
*Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry
The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.
Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.
Register for free now!
Attend this webinar and learn:
* How to effectively hire and train a top sales force
* What the smartest sales quotas look like, and how to set them
* How to create and implement business management systems
* What motivates sales teams, and how to take advantage
* What an effective sales culture looks like and how to build one
* Burt Powers, Senior Director of Dell Small Business Sales
* Stewart Rogers, Analyst At Large, VentureBeat
Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.