Four killer conversion rate optimization musts for 2016

For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

In this webinar you'll:
* Learn why ASO is fundamental to the success of any app
* Familiarize yourself with the pillars of solid ASO strategy
* Leverage technology to increase your lifetime user value
* Think beyond keywords for your search strategies

Speakers:
* Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Peggy Anne Salz, Chief Analyst, MobileGroove
* Wendy Schuchart, Moderator, VentureBeat

Don't miss out, register today!

Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

By attending this VB Live event, you'll:
* Understand VR and AR attitudes across the globe
* Learn what's holding consumers back from these technologies
* Introduce innovation with AR and VR into your own organization
* Learn how payment technology will help facilitate new VR/AR experiences
* Hear what experts think the future holds

Speakers:
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
* Wendy Schuchart, Moderator, VentureBeat

Register today!

Sponsored by Worldpay

The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

Attendees will:
* Understand the role of VR in online gaming
* Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
* Discover how to deploy full-stack analytics infrastructure and tools

Speakers:
Nicolas Nadeau, President, Exostatic
Kiyoto Tamura, VP Marketing, Treasure Data
Ben Solganik, Producer, Survios
Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat

Sponsored by Treasure Data

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions

Speakers:
* Dr. Anand Rao, Global AI Lead for PwC Data & Analytics
* Scott Horn, CMO, 24[7]
* Stewart Rogers, Director of marketing technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat

A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

You'll:
* Discover the one trick to never-fail push notifications everywhere, not just apps
* Drive 2770% higher conversion rates through a specific kind of push notifications
* Learn how to apply behavioral triggered push notifications in your own marketing strategy
* Build better timing into your push notifications to increase conversions


Speakers:
* Marissa Aydlett, VP Marketing, Appboy
* Colleen LeCount, SVP Global Sales and Marketing, Mobolize
* Kara Dake, Founder, Women in Wireless
* Stewart Rogers, Director of Marketing Technology for VentureBeat
• Rachael Brownell, Moderator, VentureBeat

In 2016, when major platforms like Facebook gave developers the keys to the artificial intelligence kingdom, and advances in AI technology and natural language processing started breaking the user interface mold, analysts predicted that chatbots were going to change the game.

Bots flooded the market—and then they vanished. They weren't backed with solid business models, addressing real pain points or solving problems, because marketers weren't asking the right questions, customers weren't engaging, and chatbots were too often gimmicks instead of disruptors.

How do you become the next unicorn in the bots and artificial intelligence space? How do you catch the eye and win the heart of that top VC firm? Join our latest interactive VB Live event to find out!

In this live virtual executive roundtable, you'll:
* Learn what entrepreneurs need to do to get noticed by top VC firms
* Look at the most active venture capitalists in tech today
* Discover the biggest mistakes made by foundering startups
* Identify the weaknesses that are keeping you from becoming the next unicorn

Speakers:
* Ton van 't Noordende, Venture Partner, Keadyn
* Jon Cifuentes, Cofounder Research and Operations, All Turtles
* Matthew Zeiler, CEO, Clarifai
* Stewart Rogers, Director of Marketing Technology, VentureBeat

The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

In this webinar you’ll:

* Learn how cognitive technologies scale across mobile devices (including cars)
* Evaluate the value of a machine learning product to your organization
* Tailor your data structure to optimize for future machine learning initiatives


Speakers:

* Andy Barkett, VP of AI and Machine Learning, REX
* Daniel Lizio-Katzen, Senior VP Product and Revenue, Fareportal
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat

Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.

It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.

We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.

In this webinar, you'll:

* Identify the best practices for optimizing load times for games with rich content
* Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
* Discover what to do first, and which technologies can help you get there quicker


Speakers:
* David Holtkamp, CEO, Crimson Moon
* Jonathan Meson, CEO, VisualBlasters
* Martín Domínguez, CIO at Etermax
* Stewart Rogers, Director of Marketing Technology, VentureBeat

Sponsored by Akamai

Better, stronger, faster subscription commerce growth

The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

In this webinar, you'll:

* Identify the most effective subscription plans and promotions
* Compare your trial program performance against industry benchmarks
* Use best practices to create a frictionless subscription experience
* Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

Speakers:

* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
* Emma Clark, Sr Product Manager, Recurly

Sponsored by Recurly

AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

Don't miss out!

In this webinar you'll:
* Dive into the current AI landscape, from free tools to enterprise-class options
* Learn how conversational UI and AI will transform your mobile commerce
* Understand which new platforms are right for your own commerce strategy
* Get the key points to convince your CEO and CFO to put these master class tools in your hands

Speakers:
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Jonathan Jarvis, CEO, Token
* Wendy Schuchart, Moderator, VentureBeat

Some things you can count on — and recurring revenue from subscriptions is one of them.

To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

By registering for this webinar, you'll:

* Provide subscribers with the right payment options at the right time
* Get users to pick the subscription option you WANT them to
* Increase payment conversion with an effective pricing strategy
* Create and execute a payments strategy that enables you to reliably scale globally

Speakers:

* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Derek Blatter, Senior Manager, electronic payments and fraud prevention, Ancestry.com
* Kevin Hennessy, Director, Digital Content, Worldpay
* Wendy Schuchart, Moderator, VentureBeat

Sponsored by Worldpay

Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

In this webinar you'll:

· Discover why VR marketing will be important in 2017

· Find out what will work in VR marketing, and what won't

· Understand the VR marketing landscape

· Learn how to get started, and how you can leverage the opportunity

Speakers:

* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Dean Johnson, Head of Innovation; Brandwidth
* Cathy Hackl, Chief Communications Officer, Future Lighthouse
* Wendy Schuchart, Moderator, VentureBeat

Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

In this webinar you'll:
* Use AI to accelerate your customer support
* Learn why chatbots are the answer to increased customer service
* Get started on the first steps toward implementing an AI solution on the help desk
* Integrated an innovative social customer service operation in a bot-driven world

Speakers:
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Tony Jamous, President of Nexmo, part of Vonage
* Wendy Schuchart, Moderator, VentureBeat

For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them.

Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty.

To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event!


In this webinar, the panelists will discuss:
* Pivoting the drivers of change and the evolution of PFM in banking
* How to improve customer interaction with financial wellness solutions
* Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications
* Driving customer loyalty and engagement with the next wave of financial wellness solutions

Panelists:
* Katy Gibson, VP Product Management, Envestnet | Yodlee
* Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
* Colin Walsh, CEO and Co-founder, Varo Money
* Evan Schuman, Moderator, VentureBeat


Register today!

Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

In this webinar, you'll:
* Learn the different types of influencer marketing and understand which is right for you
* Discover the right influencers for the best results in your specific industry
* Get tips from a super influencer on what works for them and what turns them off
* Avoid the mistakes of bad influencer marketing strategies

Speakers:
* Virginia Sallas Castilio, BBC
* Bill Arzt, COO and co-founder, FitReserve
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat

Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

In this webinar you’ll:
* Learn how speech recognition impacts the SEO value on your web presence
* Understand the full ROI of fully automated chat bots for artificial human interaction
* Integrate deep learning into your marketing strategy to realize unbelievable lift

Speakers:
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Keith Johnson, EVP Strategic Data Solutions, Wunderman
* Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
* Jim D'Arcangelo, VP of Marketing, WhenIWork
* Wendy Schuchart, Moderator, VentureBeat


Sponsored by TreasureData