Four killer conversion rate optimization musts for 2016

Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time?

Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company.

To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event!

Register for free!

You'll learn how to:

-Pitch events as an important part of a holistic marketing strategy to leadership
-Run an integrated event marketing program and optimize it for success
-Capture the data that uncovers attendee behavior at events

Speakers:

-Patrick Smith, CMO, Cvent
-Sharon Summers, Director, Global Events, CPA Global
-Ivo Lukas, CEO/Founder, 24Notion

More speakers coming soon!

Nowadays business consumers expect a modern workspace to get work done, recruiting and retaining new talent has become a bigger challenge, and keeping employees engaged and productive has become more difficult than ever. IT departments are faced with an increasingly mobile workforce with devices that need to be updated, optimized, and secured no matter where they are in the world.

That's why Desktop-as-a-Service (DaaS) is disrupting end user computing and virtual desktop infrastructure, and companies like Google and Microsoft are getting into the mix. They're partnering with end user computing firms to create solutions that can run remote applications and desktops on any device, vastly improving the user experience and making the lives of your business consumers and IT department so much easier.

Data is centralized and infinitely more secure, the IT department can manage thousands of workspaces anywhere in the world from one console, and the end user's device, whether it's their own or corporate-owned is optimized, making the experience faster and easier to use than ever.

For a look at the latest developments in End User Computing (EUC), virtual desktop infrastructure (VDI), and DaaS, the pros and cons of VDI versus DaaS, unique use cases and more, don't miss this VB Live event!

Registration is free here!

Key takeaways:

+ Tips and advice for VDI and DaaS success in 2020
+ How DaaS and VDI is evolving, and how to prepare your IT department
+ Pros and cons for Desktop-as-a-Service vs. VDI
+ Best practice for DaaS in public clouds and on-premises

To make the most of the products they design, product teams need to keep iterating, time and again. Experimentation is an incredibly powerful technique — the trick is choosing the right metrics to measure. Choose the wrong ones and you've A/B tested yourself into a hole, and sent your product in exactly the wrong direction. It's time wasted, opportunities wasted, and a big hit to your budget.

Join this VB Live event now and come away with a blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path, the common errors product teams encounter, tips to avoid pitfalls, and more.

Registration is free here!

You'll learn about:

- The most common mistakes product teams make when running experiments
- Which metrics correlate best with your business’s success
- Strategies to scale experimentation across multiple teams and squads
- How the world’s top technology companies are able to experiment on all product decisions

Speakers:

-Jon Noronha, Director of Product Management at Optimizely

Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

Registration is free!

You'll learn:

* How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

* Steps to guide your business decisions around what your customers say they want, not what you think they want

* The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

* The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews

Speakers:

* Ramin Vatanparast, Chief Product Officer, Trustpilot
* Chris Hausler, Senior Data Science Manager, ZenDesk

Fast-growing companies need to scale, but that takes competing in the talent wars for highly specialized employees with tech giants like Google, Facebook, and Amazon. There's no shortcut — you can win that war, but it requires strategic thinking and planning across multiple facets of the company, from the interview process, to your company culture, to technology platforms for HR, and more.

Join this VB Live event to learn how to ensure that your recruits never doubt that while the tech giants might have the brand recognition, they can't come close to what you offer in culture, quality of work, and more.

Key takeaways:

+ How to manage your company's explosive growth from the HR front
+ Actionable recruiting strategies to effectively hire the right talent
+ How to attract and retain a diverse and digitally skilled talent pool
+ What premium benefits potential employees want

The Speakers:

Joseph Furnari: CEO for HyreCar, Inc., a car-sharing for ridesharing marketplace that allows car owners to rent their idle cars to Uber and LYFT drivers safely, securely, and reliably. Prior to that, Furnari served as HyreCar’s Chief Financial Officer. Previous to HyreCar, Mr. Furnari served as Vice President of Portfolio Management at The Palisades Group, LLC, where he managed a $5.2 billion portfolio of single-family residential whole loan pools. From October 2009 to April 2014, he served as Assistant Vice President of Securitized Products Valuation at Morgan Stanley, where he coordinated monthly independent valuations of securitized products. From April 2006 to October 2009, Mr. Furnari served as a Senior Analytics Analyst at JP Morgan Chase & Co.

David Hughson: As VP for the Technology Sector at TriNet USA, Dave helps tech startups get the HR services they need to manage their payroll and benefits, mitigate risk, and attract and retain a high-quality workforce.

Online security threats are more pervasive than ever, and games have become a primary target for attackers. And why wouldn't they be? These days, there’s real money to be stolen in the virtual world of gaming. Hackers reportedly stole 218 million personal player records from a major gaming company recently.

Game developers have to think about security from the start to go beyond the cat-and-mouse game with hackers. How do you protect your game and users from the wide variety of threats today? How will this be different in the future? And how do you integrate this security with the rest of the game to ensure good performance?

To learn how to avoid becoming the next victim in online security threats with gaming, don’t miss this VB Live event.

You’ll learn:

- How to protect your game and players from a growing amount of online security threats
- The latest trends in credential abuse and account hacks in gaming
- How web attacks are evolving and where they are headed in the future
- How to integrate security best practices with the rest of the game for best performance

Speakers:

- Jonathan Singer, Sr. Manager, Global Games Industry, Akamai Technologies
-Scott Adams, Founder & CEO, FraudPVP
-Lonnye Bower, COO, ProbablyMonsters
-Steve Ragan, Sr. Technical Writer, Akamai Technologies
-Dean Takahashi, Lead Gaming Writer, VentureBeat

It goes without saying that small businesses are more successful and confident when they get paid. Unfortunately, when it takes multiple steps to collect payments, you're simply adding friction that works against this. Multi-step, unintegrated processes can be error prone, leave you waiting for payments longer than you should have to, interrupt your cash flow, and impede the rest of your processes. It's old-fashioned, too.

Technology innovations today let you integrate your payments workflow into your customer funnel from start to finish. You can accelerate your agreement and collection processes, request payments easily from your customers, and get paid instantly.

Learn how to stand out from the crowd with better customer service by removing boundaries and friction in the payment process, eliminate clunky customer interactions, and spend more time servicing customers rather than collecting payments when you join this VB Live event!

You'll learn how to:

* Accelerate sales from quote to cash and eliminate the risk of nonpayment
* Provide the kind of customer service that helps you stand out from the crowd
* Connect payments and agreements into a single workflow
* Eliminate payment delays or failure to collect and the 10+ hours it takes to chase payments

Speakers:

* Chris Davey, Senior Director, SMB Marketing and Strategy, DocuSign
* Meghan Grady, Business Development, Product Partnerships, Stripe

As 2020 closes in, it's time to learn our lessons from the best and worst of 2019's customer experience trends, and then brace ourselves for the impact that AI and chatbot technology will have on customer experience next year and beyond.

So join us for a tour of the most under- and over-hyped customer experience trends of the year, plus the best examples of how AI and CX/customer engagement made an impact in 2019. Then we’ll take a look at the future: How AI and machine learning technology will make chatbots more sophisticated, change how brands and customers interact, impact the customer service journey from start to finish, and more.

Help us make some wild predictions about the future of AI-powered customer service, learn why Gartner thinks now is the time to start investing in chatbot technology, get a perfect line of sight into the biggest challenges and opportunities for CX in 2020, and more when you register now for this VB Live event.

Registration for free!

You'll learn about:

-The future of customer engagement
-The challenges, opportunities, and trends in universal accessibility
-How digital technology and AI impacts in-store experiences
-Finding the happy medium of personalization
-Why privacy and security is a customer service issue

Speakers:

-Katherine Hird, Senior Product Marketing Manager, Bold360 by LogMeIn
-Ken Dodelin, VP Conversational AI Products, CapitalOne
-Prince Arora, Director Product Management, Albertsons Companies

More speakers coming soon!

Your employees have a full spectrum of content and data both sourced within and external to the enterprise. It can be an overwhelming amount of information, easy to get lost in. And that can slow down the process of making profitable business decisions. AI-powered smart search is the key to harnessing that data. Machine learning can connect employees to the info they need right when they need it, eliminate unproductive, dead-end hunts by surfacing more valuable, more relevant data, and let employees and teams in every department combine those new capabilities into real-world, high-value solutions for complex problems of every size.

With data eating the world, search will surround everything we do. User needs and expectations are evolving fast, so enterprise search technologies need to keep pace and stay robust. Join this VB Live event to learn how machine learning and search combine to complement traditional workflows and boost efficient data discovery and insight, what operationalized AI means, and how it applies to search and machine learning, and more.

You'll learn:

* What operationalized AI means
* How search and machine learning align to drive efficiency and Opex (operational expenditure) savings
* How search and machine learning can create revenue opportunities
* Success factors for operationalized AI and top lessons learned

Speakers:

* Simon Taylor, Vice President Worldwide Channels & Alliances, Lucidworks
* JP Sherman, Enterprise Search & Findability Expert, Red Hat
* Richard Isaac, CEO, RealDecoy

As private and public clouds get less expensive, they’re expected to completely replace on-premises computing to make IT cheaper, easier to run, and more secure. But right now, most enterprises still have their feet in both worlds, using hybrid systems that are intended to make the lives of the CIO and the IT department easier. Unfortunately, the complexity often just adds additional cost and reduces business value.

So how do you harness the power of a hybrid system, with any cloud provider? Desktop-as-a-service is a virtualized interface that makes the complexity of your software completely invisible to your users, and allows IT to spin up a desktop instance with one click. It’s a world where IT is no less complex but a lot easier to use -- and your users are far more productive.

Learn more about how to address the complexity of your tech infrastructure and desktop-as-a-service when you join this VB Live event!

Register for free now!

In this webinar, you will discover:

-The concept of desktop-as-a-service including how it works, what it is, and where to get it
-How things have become complex, and how to measure complexity for your enterprise.
-How to understand the business value of dealing with complexity
-Steps toward mapping out a course of action

Speakers:

-Jon Eugenio, Principal Solutions Architect, Nutanix Xi Frame Team

Most enterprises consist of a series of functional silos, and that may have worked until now. Artificial intelligence has changed the playing field dramatically, becoming a driving force for companies to approach customers and markets in new ways, address internal and external pain points, and gain competitive advantage.

But to harness AI as a transformative technology for your company, you need to depart from a siloed model to a horizontal approach. By automating diverse but connected processes, AI and machine learning opens up new opportunities for cross-functional optimization, knitting together and optimizing silos, and creating new efficiencies that were not possible before.

To learn how to squeeze out the promise of AI with a truly horizontal approach, build a strategic vision around elevating every part of your enterprise, and truly transform your business, don't miss this VB Live event.

You'll learn:

● How to identify areas of opportunity and look at how each of these areas connect
● How to put necessary support in place to make AI meaningful
● How to ask the right questions about your data
● How to collect the required datasets to truly transform your businesses
● How to anticipate the user experience
● How to create a rally point around what it means to employ this type of technology
● What decisions are required to implement at scale

Speakers:

● John Fremont, Founder & Chief AI Officer, Hypergiant
● André Cunha, Digital Innovation Manager, Nestlé
● Joe Maglitta, Senior Contributor/Analyst, VentureBeat

Amazon Alexa, Apple’s Siri, and Google Assistant are changing the way consumers live and how brands engage with people. Witnessing the rise in popularity of voice-enabled digital assistants, many financial service providers are planning on incorporating or have already added this new technology into their systems. But while investment in voice assistants continues to grow, questions remain on how much these technologies can drive digital engagement, streamline customer communications, and build revenue.

Don’t miss this chance to join our discussion on voice and chat technologies and find out how they can be effectively utilized to create a more engaging and meaningful customer experience.

Join our webinar to learn:

• How conversational technologies are changing the financial services landscape

• What to look for in a voice-enabled solution

• Why context is key for the future of voice-enabled digital assistants

• Ways voice and chat can power financial wellness

• Tips for capitalizing on conversational interfaces to improve customer loyalty

• How Envestnet | Yodlee data accuracy helps power AI-enabled voice and chat solutions

Speakers:

• Juan Romera, Head of Business Development, Abe.AI
• John Kelly, Client Partner, Financial Services, LivePerson
• Geoff Hauge, Partner, Edgile

The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.

In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.

Registration is free.

What this webinar will cover:
*A historical look at gaming revenue and the impact of mobile networks
*Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
*Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
*Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry

Speakers:
*Marc Cook, Solution Account Director, Treasure Data
*Nick Thomas, VP Commercial Partnerships, Hatch
*Bryan Fries, VP 5G Strategy, Sprint
*Dean Takahashi, Lead Writer, GamesBeat

The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.

Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.

Register for free now!

Attend this webinar and learn:
* How to effectively hire and train a top sales force
* What the smartest sales quotas look like, and how to set them
* How to create and implement business management systems
* What motivates sales teams, and how to take advantage
* What an effective sales culture looks like and how to build one

Speakers:
* Burt Powers, Senior Director of Dell Small Business Sales
* Stewart Rogers, Analyst At Large, VentureBeat

Artificial Intelligence (AI) is revolutionizing industries, products, and core capabilities by delivering dramatically enhanced experiences. However, the deep neural networks of today are growing quickly in size and use too much memory, compute, and energy. Plus, to make AI truly ubiquitous, it needs to run on the end device within a tight power and thermal budget.

Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:

* Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
* AI model optimization research for power efficiency, including compression, quantization, and compilation
* Advances in AI research to make AI ubiquitous

Speakers:

* Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.
* Jack Gold, Principal Analyst, J.Gold Associates, LLC.

Bad AI isn't a tech problem, it's a human problem.

When you add AI-powered customer service technology to your customer experience (CX) mix, you expect real results, and for good reason: A recent study found that companies that embrace AI to improve customer experience have higher customer satisfaction scores and generate more revenue than their underperforming competition.

But what happens when your expectations aren't met? Is the technology to blame? Your significant investment in AI technology doesn’t guarantee a positive return. To be successful, your organization has to be ready, and everyone from the C-suite to the contact center has to be on board.

Join this VB Live webinar to learn about the five biggest mistakes companies make when they bring cutting-edge customer service technology to their workflows, and how to leap over these pitfalls and into real results.

Register now for free!

You'll learn about:

* What AI actually is (hint: it’s not automation)
* The importance of buy-in from executives and agents
* How to approach AI implementation and measure success
* The impact of AI across the customer journey

Speakers:

* Akhil Talwar, Senior Product Lead, Bold360 by LogMeIn
* Michael Butler, Head of Customer Success, Ople

More speakers coming soon!