Email marketing: Increase open rates by 500%

Presented by

Jon Cifuentes - Research Analyst; VB Insight

About this talk

Users are 5x more likely to open a message with a personalized subject line. No brainer? You'd be surprised. Today, 80% of marketers personalize emails, but less than half use any other media such as social networks, web landing or home pages, display or search advertising, or in-app mobile messaging. VentureBeat Research Analyst Jon Cifuentes will discuss effective, often unexplored benefits of marketing personalization and other less understood elements of email marketing. Our panel of practitioners will share insights, best practices, and tips into how they use the power of email marketing to engage with customers and build their brands. After attending this free email personalization webinar, you'll: * Boost sales and cement customer relationships * Avoid key challenges to implementation * Learn best practices for adopting high tier email marketing * Get independent vendor ratings for email marketing solutions Panelists: * Jon Cifuentes, VentureBeat Research Analyst * Nate Johnson, CMO, Move Inc. ( * Wendy Schuchart, Moderator, VentureBeat Got the message? Register here for free. Sponsored by Sendgrid

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