Predictive analytics fuels growth in a mobile first world

Presented by

Jon Cifuentes - Research Analyst; VB Insight

About this talk

Marketing wants a product that does everything. Engineering wants to deliver it on time and on budget. Marketing still wants it to do everything. Sound familiar? Mobile growth is increasingly becoming a top priority for businesses in nearly every vertical. That means it’s also creating demand for faster, continuous development cycles that challenge traditional IT infrastructure and development methodologies. Expanding rapidly means relying on good judgement about which customer segments to pursue and which to avoid. This webinar will reveal key insights as to: ⁃ The marketing and web analytics landscape ⁃ Evolving roles of data analytics for marketing ⁃ How predictive marketing in a mobile first world looks ⁃ Unlocking value in customer data through segmentation and advanced analysis Speakers: * Jon Cifuentes, analyst, VentureBeat * Tom Long, Head of growth and marketing, Bertram Capital * Joe Gagnon, SVP and General Manager of Cloud Solutions, Aspect Software * Wendy Schuchart, moderator, VentureBeat Register today!

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