Above the Noise: Promoting content through social media

Presented by

Stewart Rogers, Director of Marketing Technology, VentureBeat

About this talk

Every minute, writers post more than 1,400 new blog posts; Facebook users share about 2.5 million pieces of content; Twitterers tweet 277,000 times, and Instagram fans share 216,000 photos. How on earth, then, can your blog, video, 140 characters, or photo stand out? That's the question Stewart Rogers, VentureBeat's Director of Marketing Technology will answer in a webinar designed to help brands boost the visibility of their well-crafted content. By using the appropriate social networks and the right management tools, marketing professionals can transform their blogs, infographics, and visuals into must-view content. Social media management (SMM) is critical to content promotion. Customers are constantly connected to social networks; the surest way to their minds, brand loyalty (and wallets) is delivering high-quality content when, where, and how they want it. SMM solutions provide you with these capabilities and the means to track, audit, and analyze results. Rogers will provide some details from "Social Media Management: Tools, tactics… and how to win," including a discussion of some of the best (and worst) 28 major SMM tools. After the event, you will: * Understand how SMM can help your brand * Know the best SMM vendors to investigate for your business * Recognize the tactics, metrics, and techniques you need to promote your content via social media Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Jeffrey Smith, CEO, Smule Register today!

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