Why everything you think about marketing automation is wrong

Presented by

Jason John, Publisher's Clearing House

About this talk

Marketing automation has exploded. No surprise. 80% of marketing automation users see their leads increase, and 77 percent see their conversions increase. So if the results are so awesome, why are only 5 percent of businesses using this marketing tech silver bullet? Here's the thing: most companies are doing it wrong. You heard us. Wrong. We're going to show you why some orgs have been reticent to embrace this technology and how you need to approach your senior leadership to get ultimate buy in for intense ramp up of your marketing efforts. What's more, we'll show you exactly why you can no longer afford to overlook what is like lightning in a bottle for ambitious marketing teams. Are you hungry? Because only hungry marketers need attend this rock star interactive panel. In this webinar, you’ll: * Learn exactly what marketing automation can and can’t do * Frame the marketing automation question for the C-suite * Maximize ROI by using automation tactics that work best Speakers: * Jason John, CMO, Publisher's Clearing House * Steve Neely, CMO, Casino del Sol * Tim Parcell, VP Experience Planning, Allen and Gerritsen * Evan Schuman, Moderator, VentureBeat Sponsored by IBM Marketing Cloud Register today for this free webinar!

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (4)
Subscribers (68221)
Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.