Mobile user acquisition fraud: How to find it and how to fight it

Presented by

Eric Seufert, VP of User Acquisition, Rovio

About this talk

Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users. It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic. You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened! The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud. After this webinar, you’ll: * Understand what user acquisition fraud is, and its many forms * Identify campaigns and publishers associated with illegitimate traffic * Learn how datasets can be cleaned and payouts reclaimed once fraud is identified. Speakers: * Eric Seufert, VP of User Acquisition, Rovio * Yevgeny Peres, VP of Growth, Supersonic by ironSource * Paul H. Müller, CTO at adjust * Evan Schuman, Moderator, VentureBeat Don't miss this insightful and interactive panel discussion on mobile fraud. Register today! Sponsored by adjust

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (4)
Subscribers (68218)
Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.