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VC Q1 Martech Review: What's hot, not, and how to get noticed

It’s easy to get sucked in by alarmist headlines about shrinking investor confidence. But hear this: last year, more than 400 VC’s poured over $11 billion into 323 marketing tech startups. For martech, it was a record year. There’s no question that software startup funding is booming, and 2016 is off to a similarly torrid start.

The unprecedented growth has been experienced across all factors: deal sizes, frequency, and valuations. Yes, VC's cooled on growth capital investments, particularly in tech at the end of last year. There were a number of reasons: fluctuating financial markets, markdowns from institutional investors, global conflict, and others.

But what's clear is that investors are making a strong pivot to value revenue over growth in the later stages. That's an important distinction, and will shape the industry moving forward.

So what does all that mean for you? Based on the most current Q1 research, we’ll break down what kinds of companies investors are responding to, which VCs are leading the pack, and what’s important to them when considering where to park their investment dollars, i.e. what you need to do to get their attention.

In this webinar, you’ll:

* Learn which types of companies are gaining funding, and where in the marketing tech universe they fit.
* Discover where we're seeing the biggest areas of consolidation.
* Find out who the most involved / most active VCs are.
* Understand implications for investors, vendors, and most importantly marketing technology buyers and users.
* Learn how to get noticed by top VCs, straight from investors.

Speakers:
* Jon Cifuentes, analyst, VentureBeat
* Ravi Belani, Managing Partner, Alchemist Accelerator
* Adam J Plotkin, Partner, ff Venture Capital
* Wendy Schuchart, moderator, VentureBeat
Recorded Mar 31 2016 63 mins
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Presented by
Jon Cifuentes - Research Analyst; VB Insight
Presentation preview: VC Q1 Martech Review: What's hot, not, and how to get noticed

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  • Reduce Churn and Maximize Subscription Revenue with Machine Learning Mar 28 2018 5:00 pm UTC 60 mins
    Emma Clark, Sr Product Manager, Recurly
    Churn is inevitable for subscription businesses. Voluntary churn can be addressed by keeping your subscribers happy. But subscription commerce businesses can lose even happy customers too easily through involuntary churn—that form of attrition which happens as a result of card declines and invoice failures.

    Because even slight variations in a subscription business’s churn rate can have significant impact on revenues, involuntary churn is especially essential to address. And with the latest subscription technology and smart strategies, you can reduce involuntary churn by up to 9 percent.

    Machine learning can repair failed transactions and improve billing continuity, and subscription businesses are making a positive impact on their bottom line by optimizing proactive and reactive decline management strategies such as dunning, Account Updater, and more. Join our latest VB Live event to learn where to start -- plus get a first look at the latest Revenue Recovery Benchmarks, before and after machine learning.

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    Registration is free.

    In this webinar, you’ll learn
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    Sponsored by Recurly
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    Matthias Keller, Kayak
    The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

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    More speakers to come
  • AI-powered customer engagement isn’t optional anymore Feb 27 2018 6:00 pm UTC 60 mins
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    AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

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    * Dan Wulin, Director of Data Science, Wayfair
    * Michael Healey, President, Yeoman Technology Group
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  • How to leverage location data to revolutionize customer engagement Recorded: Feb 6 2018 57 mins
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    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

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    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook


    Sponsored by Skyhook
  • AI-powered marketing: Put your customer data to work Recorded: Jan 24 2018 61 mins
    Vijay Chittoor, CEO, Blueshift
    Brands have access to terabytes more customer data than they did just a few years ago, but most organizations are using only 10% of what they collect — and are unsure how to turn data into sophisticated, personalized cross-channel marketing.

    That kind of high-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Yet, the hype-cycle that surrounds AI-powered marketing leaves many companies wondering what’s truth, what’s fiction — and most importantly, how to even start applying it for notable returns.

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    * Vijay Chittoor, CEO, Blueshift
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    * Stewart Rogers, Analyst at Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Don’t miss out! Register today.

    Sponsored by: Blueshift
  • Stop losing game revenue and players to cyber attacks Recorded: Dec 6 2017 61 mins
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    Cyberattacks cost companies over $1 million per day and the video game industry is being targeted more than ever. The global audience is huge and growing across demographics. The number of platforms, from personal computers, consoles and hand-helds to smartphones and tablets, makes a smorgasbord of vulnerable users.

    And then the bad guys get to work. Accounts are hacked to rip off virtual items your users have invested time and money on, and real-world identification and financial information is harvested for sale. All told, DoS attacks piss off users and drop game income, and more.

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    Register here for free.

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    * Ryan Safarian, VP Engineering, JumpRamp Games
    * Arash S.Haghighi, Manager of Infrastructure, Smilegate West
    * Dean Takahashi, Lead Writer, GamesBeat, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat



    Sponsored by Akamai
  • Tackling the f-word: The smarter approach to ad fraud Recorded: Nov 15 2017 61 mins
    Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

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    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • Taming data: How marketers turn data into real ROI Recorded: Oct 18 2017 61 mins
    Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by: Lytics
  • Connected devices and the rise of invisible payments Recorded: Oct 17 2017 31 mins
    Kevin Gordon, Lead Innovation Architect, Worldpay
    By 2020, five billion people will be online, with 25 billion devices and machines using the Internet. Many devices will share data and services, and the way we engage with them will fundamentally change. In a connected world, consumer expectations of executing transactions on a phone, tablet, VR device – or even a refrigerator – will be higher than ever.

    As time goes on, devices will become smarter and make more and more decisions for us. We’ll be able to create rules as users to tell our devices what we’re comfortable with them paying for automatically. The use cases for rule-based payment are endless!

    As such, the onus of creating frictionless download and shopping experiences while overcoming barriers between devices lies with each business. When it comes to recurring and subscription payments, the technology underpinning these user experiences across devices is critical. Seamless, simple, and secure are the watchwords of an IoT world.

    Don’t wait until 2020 to address consumer pain points and overcome technological barriers to IoT adoption. Tune in to the latest VB Live event and hone in on the fastest, best ways to prepare for the IoT world. After all, it’s already here. Attend this webinar and find out:

    •How companies are already dealing with device connectivity
    •How the challenges posed by IoT are being solved for today
    •Global consumer attitudes around payments made by devices
    •How payments will become ‘invisible’ or ‘translucent’ for users
    •Payment technology that will enable devices to make decisions

    SPEAKERS:
    * Kevin Gordon, Lead Innovation Architect, Worldpay
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Worldpay
  • AI facts vs fiction: AI business decisions that really work Recorded: Oct 10 2017 61 mins
    Avinash Gangadharan, Sr Director of Engineering, Walmart
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    * Myths and realities of AI replacing vs. augmenting staff functions
    * How to bake AI into your business strategy
    * On- and offline use cases for AI
    * The future of AI for business

    Speakers:
    * Avinash Gangadharan, Sr Director of Engineering, Walmart
    * Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
    * Deep Varma, VP of Engineering, Trulia
    * Stewart Rogers, Analyst-at-Large, Venturebeat
    * Rachael Brownell, Moderator, VentureBeat
  • AI: The key to creating a next-gen banking experience Recorded: Sep 28 2017 61 mins
    Katy Gibson Vice President of Application Products Envestnet | Yodlee
    AI apps are shaping up to be an essential part of financial institution and fintech offerings. Yet these innovative solutions are only as useful as the data they can access. In our webinar, we’ll show you how to apply predictive analytics and AI to a massive scale of data to derive valuable insights and power more personalized user experiences.

    From financial wellness apps that help your customers save money, to chatbots that assist users with making payments, the better you understand your users, the more relevant your solutions will be. Learn how AI technology and tools can help detect patterns in financial and transactional data, predict future events and even enable you to suggest a course of action for your users, resulting in a deeper and more meaningful connection.

    In this VB Live webinar, you’ll find out how to:

    • Drive customer engagement and loyalty with the next wave of financial wellness solutions
    • Use predictive analytics and AI to deliver more personalized and engaging apps and chatbots
    • Provide users with intelligent financial guidance based on past behavior
    • Extract valuable insight from a wealth of data to measure users’ financial health
    • Partner with vendors to develop the machine-learning based systems that constantly analyze data and derive insights to drive more meaningful conversations with your end users

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Dion F. Lisle, VP Head of FinTech, Capgemini America Inc.
    * John Vars, Chief Product Officer, Varo Money
    * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • Hyper-personalization: Marketing to a segment of one Recorded: Sep 21 2017 61 mins
    Cherie Yu, Head of Local Marketing, Lyft
    Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improve one-to-one marketing
    * The importance of not being creepy
    * The trends and future of hyper-personalization

    Speakers:
    * Cherie Yu, Head of Local Marketing, Lyft
    * Dr. Martin Prescher, CTO of AutoGravity
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Monetizing VR: Turning the magic into money Recorded: Sep 6 2017 61 mins
    Charlie Fink, VR columnist, Forbes
    VR has sprouted a lot of startups, but not a whole lot of revenue yet. Yet the theory is that where there’s investment, there’s got to be fire. In this new wave of VR technology, refined console headsets are being set loose in the world, and mobile VR and mobile 360 are growing more popular with consumers. So it’s time to start thinking about a monetization strategy.

    In mobile, for instance, freemium with a combination of ads and in-app purchases is the powerhouse that generates over 95 percent of revenues. For consoles, downloadable and extended content plus microtransactions are the big money makers. But virtual reality is an entirely new way of interacting with content. Will consumers be willing to stand through advertisements? Will they trust a virtual reality payment method, or is the technology too new to engender consumer confidence?

    In this VB LIve event, you’ll learn about:
    * The future of VR payments, commerce, and innovation
    * How payments technology is revolutionizing VR/AR experiences
    * The challenges that emerge from the consumer and merchant side
    * The global perspective of VR/AR and where it is headed

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB
    * Cleveland Brown, CEO, Payscout
    * Charlie Fink, VR columnist, Forbes
    * Rachael Brownell, Moderator, VentureBeat
  • Intelligent assistants vs. chatbots: Which is best for your biz? Recorded: Aug 30 2017 62 mins
    Amir Shevat, Director of Developer Relations, Slack
    AI is changing everything — and you know you have to get on the bandwagon. But you may not be as clear about the differences between chatbots and intelligent assistants. What do customers actually expect from one or the other? And are they a passing customer engagement fad, or does this trend have legs?

    Our latest interactive VB Live event brings together a panel of developers who have long-term, hands-on experience in chatbot and intelligent assistant tools. They’ll discuss everything from the platforms they use, the metrics they keep tabs on, the data they collect, and all the other wisdom they’ve gathered on the ground, deep in chatbot and AI territory.

    Register now to find out which solution fits your own digital customer engagement plan, how to plan a strategy, and how to get in on the game now.

    In this webinar, you'll:
    * Understand the messaging platforms of the future
    * Learn which platforms people are using — and why
    * Measure the success of chatbots through best-practice KPIs
    * Create personalized interaction between your organization and your customers

    Speakers:
    * Amir Shevat, Director of Developer Relations, Slack
    * Darrius Jones, AVP Enterprise Innovation. USAA Labs
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Mobile advertising: Stop fraud and step up clicks Recorded: Aug 24 2017 61 mins
    James Peng, Head of Mobile and Social Acquisition, Match Group
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Adjust
  • B2B video marketing: Turn your CRO into your BFF Recorded: Aug 17 2017 62 mins
    Michael Ballard,Sr Manager Digital Marketing, Lenovo
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • VR content production: How to take advantage of the VR wave Recorded: Jul 26 2017 60 mins
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • ASO or GTFO: App store optimization that works Recorded: Jul 20 2017 61 mins
    Trey Stout, CTO and co-founder, ScribbleChat and Handwriting.io
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Turning advances in VR + AR into business innovation Recorded: Jul 20 2017 31 mins
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

    In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

    By attending this VB Live event, you'll:
    * Understand VR and AR attitudes across the globe
    * Learn what's holding consumers back from these technologies
    * Introduce innovation with AR and VR into your own organization
    * Learn how payment technology will help facilitate new VR/AR experiences
    * Hear what experts think the future holds

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Register today!

    Sponsored by Worldpay
  • Why your VR game is virtually useless without data Recorded: Jul 19 2017 60 mins
    Kiyoto Tamura, VP Marketing, Treasure Data
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
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  • Title: VC Q1 Martech Review: What's hot, not, and how to get noticed
  • Live at: Mar 31 2016 5:00 pm
  • Presented by: Jon Cifuentes - Research Analyst; VB Insight
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