The Omnichannel Challenge: Stop siloing your customers

VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

In this webinar you’ll:
*Hear the results - for the first time - of the latest VR market research
*Discover the compelling business case for VR
*Understand why consumer-generated VR content is important to business
*Find out how companies are using VR content to strengthen their bottom line
*Learn what’s next in the VR content world

Speakers:
* Dean Johnson, Head of Innovation, Brandwidth
* Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
* Stewart Rogers, Director of Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat

For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

In this webinar you'll:
* Learn why ASO is fundamental to the success of any app
* Familiarize yourself with the pillars of solid ASO strategy
* Leverage technology to increase your lifetime user value
* Think beyond keywords for your search strategies

Speakers:
* Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Peggy Anne Salz, Chief Analyst, MobileGroove
* Wendy Schuchart, Moderator, VentureBeat

Don't miss out, register today!

Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

By attending this VB Live event, you'll:
* Understand VR and AR attitudes across the globe
* Learn what's holding consumers back from these technologies
* Introduce innovation with AR and VR into your own organization
* Learn how payment technology will help facilitate new VR/AR experiences
* Hear what experts think the future holds

Speakers:
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
* Wendy Schuchart, Moderator, VentureBeat

Register today!

Sponsored by Worldpay

The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

Attendees will:
* Understand the role of VR in online gaming
* Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
* Discover how to deploy full-stack analytics infrastructure and tools

Speakers:
Nicolas Nadeau, President, Exostatic
Kiyoto Tamura, VP Marketing, Treasure Data
Ben Solganik, Producer, Survios
Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat

Sponsored by Treasure Data

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions

Speakers:
* Dr. Anand Rao, Global AI Lead for PwC Data & Analytics
* Scott Horn, CMO, 24[7]
* Stewart Rogers, Director of marketing technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat

A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

You'll:
* Discover the one trick to never-fail push notifications everywhere, not just apps
* Drive 2770% higher conversion rates through a specific kind of push notifications
* Learn how to apply behavioral triggered push notifications in your own marketing strategy
* Build better timing into your push notifications to increase conversions


Speakers:
* Marissa Aydlett, VP Marketing, Appboy
* Colleen LeCount, SVP Global Sales and Marketing, Mobolize
* Kara Dake, Founder, Women in Wireless
* Stewart Rogers, Director of Marketing Technology for VentureBeat
• Rachael Brownell, Moderator, VentureBeat

In 2016, when major platforms like Facebook gave developers the keys to the artificial intelligence kingdom, and advances in AI technology and natural language processing started breaking the user interface mold, analysts predicted that chatbots were going to change the game.

Bots flooded the market—and then they vanished. They weren't backed with solid business models, addressing real pain points or solving problems, because marketers weren't asking the right questions, customers weren't engaging, and chatbots were too often gimmicks instead of disruptors.

How do you become the next unicorn in the bots and artificial intelligence space? How do you catch the eye and win the heart of that top VC firm? Join our latest interactive VB Live event to find out!

In this live virtual executive roundtable, you'll:
* Learn what entrepreneurs need to do to get noticed by top VC firms
* Look at the most active venture capitalists in tech today
* Discover the biggest mistakes made by foundering startups
* Identify the weaknesses that are keeping you from becoming the next unicorn

Speakers:
* Ton van 't Noordende, Venture Partner, Keadyn
* Jon Cifuentes, Cofounder Research and Operations, All Turtles
* Matthew Zeiler, CEO, Clarifai
* Stewart Rogers, Director of Marketing Technology, VentureBeat

The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change.

McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning.

In this webinar you’ll:

* Learn how cognitive technologies scale across mobile devices (including cars)
* Evaluate the value of a machine learning product to your organization
* Tailor your data structure to optimize for future machine learning initiatives


Speakers:

* Andy Barkett, VP of AI and Machine Learning, REX
* Daniel Lizio-Katzen, Senior VP Product and Revenue, Fareportal
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat

Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players.

It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed.

We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena.

In this webinar, you'll:

* Identify the best practices for optimizing load times for games with rich content
* Find out the risks are if you fail to optimize load times, including the dangers associated with global reach
* Discover what to do first, and which technologies can help you get there quicker


Speakers:
* David Holtkamp, CEO, Crimson Moon
* Jonathan Meson, CEO, VisualBlasters
* Martín Domínguez, CIO at Etermax
* Stewart Rogers, Director of Marketing Technology, VentureBeat

Sponsored by Akamai

Better, stronger, faster subscription commerce growth

The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

In this webinar, you'll:

* Identify the most effective subscription plans and promotions
* Compare your trial program performance against industry benchmarks
* Use best practices to create a frictionless subscription experience
* Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

Speakers:

* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
* Emma Clark, Sr Product Manager, Recurly

Sponsored by Recurly

AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

Don't miss out!

In this webinar you'll:
* Dive into the current AI landscape, from free tools to enterprise-class options
* Learn how conversational UI and AI will transform your mobile commerce
* Understand which new platforms are right for your own commerce strategy
* Get the key points to convince your CEO and CFO to put these master class tools in your hands

Speakers:
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Jonathan Jarvis, CEO, Token
* Wendy Schuchart, Moderator, VentureBeat

Some things you can count on — and recurring revenue from subscriptions is one of them.

To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

By registering for this webinar, you'll:

* Provide subscribers with the right payment options at the right time
* Get users to pick the subscription option you WANT them to
* Increase payment conversion with an effective pricing strategy
* Create and execute a payments strategy that enables you to reliably scale globally

Speakers:

* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Derek Blatter, Senior Manager, electronic payments and fraud prevention, Ancestry.com
* Kevin Hennessy, Director, Digital Content, Worldpay
* Wendy Schuchart, Moderator, VentureBeat

Sponsored by Worldpay

Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

In this webinar you'll:

· Discover why VR marketing will be important in 2017

· Find out what will work in VR marketing, and what won't

· Understand the VR marketing landscape

· Learn how to get started, and how you can leverage the opportunity

Speakers:

* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Dean Johnson, Head of Innovation; Brandwidth
* Cathy Hackl, Chief Communications Officer, Future Lighthouse
* Wendy Schuchart, Moderator, VentureBeat