Mobile User 30 min series 1 of 6: Understanding the mobile acquisition beast

Presented by

Stewart Rogers, VentureBeat

About this talk

As more players enter the mobile game, sustained acquisition and engagement is increasingly difficult. According to technology marketing company Fiksu, the cost to secure a loyal user for a mobile app is approximately $3.50, and that’s only for app users. Fiksu also noted that the majority of smartphone users will only spend their time in a small number of apps, so it’s important for developers to know who they should target for advertising. How to get and keep mobile users is the biggest challenge facing marketers today. Understanding effective engagement strategies and knowing when they work and when they don't can keep even the most Zen marketing beast awake at night. However, getting and keeping users is more than just bells and whistles. Increasingly savvy customers are less willing to click on buzzy flashing ads, and the smarter marketer with a more sophisticated reading of the consumer wins. From localization to custom content, marketing 3.0 requires data and user intelligence. This webinar will help you kick your user acquisition into high gear. In this webinar you'll learn how to * Identify the right users at the right time using data and analytics * Build a loyal and engaged audience for your mobile content * Understand what works and what doesn't when it comes to acquisition * How to find the right combination of clever, pithy, and simple messaging to acquire quality users Speakers: * Oscar Clark, Everyplay Evangelist, Unity 3d * Stewart Rogers, VentureBeat Analyst * Wendy Schuchart, VentureBeat Moderator Register today for this informative 30 minute webinar on mobile user acquisition.

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