Social media 30-minute series: Hard lessons for social advertisers

Presented by

Stewart Rogers, Director of Marketing Technology, VentureBeat

About this talk

Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers. Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement. With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right. In this webinar you’ll learn to avoid similar mistakes, including how to: * Use not abuse user engagement * Target and personalize ads to maximize ROI * Understand the difference between social advertising and advertising * Identify which social channels are most effective for which advertising Register for free today! Panelists include: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Travis Wright,Chief Marketing Technology Officer, CCP Global * Nancy Smith, CEO

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (4)
Subscribers (68221)
Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.