Mobile user 30-minutes series: Acquisition strategies

Presented by

James Peng, Match Group (Match.com)

About this talk

Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers. Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so. Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to: * Acquire high quality not just large quantities of users * Understand the power of analytics as a mobile acquisition strategy * Identify how to uncover the secrets of effective acquisition * Learn how to build loyalty amongst users Speakers: * James Peng, Head of Mobile Acquisition, Match Group * Christian Calderon, Chief Revenue Officer, Ketchapp Games * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register for this free webinar today.

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