The business case for bots: Understanding the bot landscape

Presented by

Paul English, Co-Founder of Kayak

About this talk

Whether used for ecommerce, messaging, or checking the weather, the idea of a bot (software designed to automate tasks or simulate conversation) to streamline these efforts is easy to love. As a new form of interactive communication (think the Weather Channel’s pop-up weather report on Kik), bots have great potential to increase the reach of marketing and sales into the daily lives of connected users around the globe. However, as the bot industry takes off, so do bad bots, those bots used by hackers to access data and corrupt business operations. It is estimated that bad bots constitute about 40 percent of all bot traffic. What do bots mean for your business? Are they a technology you should be tracking that might strengthen your bottom line? The short answer is “yes.” In this webinar, experts will discuss the bot landscape: the how, what, where, and when of bots and how they can potentially impact your business. In addition, you will learn to: •Recognize bad as well as good bots and their implications for your business •Understand the difference between chatbots and SMS •Take advantage of developments in bot technology •Identify the key players in the bot landscape Speakers include: * Paul English, Cofounder, Kayak * Eugenia Kuyda, CEO, Luka •Jon Cifuentes, Analyst, VentureBeat •Wendy Schuchart, Moderator, VentureBeat Register today for this free webinar.

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