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The AI revolution: How artificial intelligence can boost your bottom line

Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world.

From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line.

In this webinar, you’ll learn to:
• Understand the AI outlook
• Recognize the key players (what they know that you should too)
• Anticipate changes in the AI landscape and plan accordingly
• Find ways to integrate AI into your business plan

Speakers include:
* Ron Brachman, IEEE Fellow, Former Chief Scientist of Yahoo!
* Tobias Goebel, Director of Emerging Technologies, Aspect Software
* Akhil Aryan, VP of Product & Growth at Haptik.
* Jon Cifuentes, Analyst, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat

Register today for this free webinar.
Recorded Jun 28 2016 35 mins
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Presented by
Ron Brachman, IEEE Fellow, Former Chief Scientist of Yahoo!
Presentation preview: The AI revolution: How artificial intelligence can boost your bottom line

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  • Squad goals: Why cost per lead is failing your lead gen strategy Dec 13 2016 8:30 pm UTC 60 mins
    Sam Yount, CMO, LendingTree
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Strengthening your app monetization super powers Dec 7 2016 6:00 pm UTC 60 mins
    Evan Schuman, Moderator
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Wendy Schuchart, Analyst, VentureBeat
    * Evan Schuman, Moderator, VentureBeat

    Register today for this free webinar.
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Nov 17 2016 4:00 pm UTC 60 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • How to make money off of Facebook Messenger Nov 16 2016 6:00 pm UTC 60 mins
    Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    Understand the broader digital wallet strategy to connect with customers through chatbots
    Get valuable tips to spin chatbots into gold
    Learn the biggest mistake organizations are making with payments through Messenger

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon.
  • Are buy buttons working? Social commerce for 2017 Nov 15 2016 8:30 pm UTC 30 mins
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jim Tuerk, Director of Business Development, Reverb
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free executive session today
  • Scaling infrastructure for global multiplayer games without going broke Nov 10 2016 6:00 pm UTC 60 mins
    Nelson Rodriguez, Director of Games Industry Marketing, Akamai Technologies
    How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.

    Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

    In this webinar you'll learn:
    * What game mechanics and protocol questions you need to ask when designing your global launch
    * What risks to look out for in terms of network stability and reach in different parts of the world
    * How to mitigate internet roadblocks from a centralized data center

    * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
    * Vincent Low, Director of Business Development for Gaming, Akamai Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free VB Live event with interactive Q&A session!

    Sponsored by Akamai
  • Cross channel analytics: Go from juggler to ringmaster Nov 9 2016 8:30 pm UTC 60 mins
    Michael Healey, CEO,
    Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them.

    But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities.

    But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis.

    In this webinar, you'll:

    * Learn how to factor in different contexts across channels
    * Measure ROI while honoring the platform differences and measures for success
    * Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition
    * Leverage your cross-channel data to determine your paid media strategy

    * Michael Healy, CEO, Yeoman Technologies
    * Raj Koneru, CEO, Kore
    * Wendy Schuchart, Moderator, VentureBeat
  • Boosting consumer engagement with next gen chat bots Nov 9 2016 6:00 pm UTC 60 mins
    Peter Wannemacher, Senior analyst, Forrester Research
    Stop implementing; start planning. Forrester Research shows that while messaging platform chatbots can be effective, the customer experience is too often unacceptably poor. And while it’s not a big deal when you’re ordering a pizza, the stakes are far too high for financial institutions to go all in on this generation’s chatbot technology without the right planning.

    Simply put, being too early can be the same as being wrong. Bots are only as good as the systems behind them — outdated architecture and poor integration can sabotage your services and drive away customers.

    But given bot technologies are shaping up to be an essential part of the FI and fintech mix, your next two to three years should be devoted to investing in foundational digital initiatives that will position you to leverage the future that’s coming fast.

    Join this free VB Live event to learn how to reap the rewards of future fintech AI innovation — and get it right the first time.

    By attending this webinar, you'll

    * Re-engineer back-end systems to enable real-time action
    * Make progress on platform improvements—or replacements
    * Embrace APIs for faster, more dynamic future changes


    * Peter Wannemacher, Senior Analyst, Forrester Research
    * Katy Gibson, Vice President, Product Applications, Envestnet | Yodlee
    * Moderator: Evan Schuman, VentureBeat
  • Mobile game statistics every publisher needs to know for 2017 Nov 2 2016 5:00 pm UTC 60 mins
    David Rose, PocketGems
    With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.

    The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.

    The webinar will cover:
    * Top app install formats by usage
    * Most effective app install formats
    * App install budget allocation by channel
    * Key KPIs of top advertisers
    * Top 5 campaign trends
    * Top drivers of app install scale and quality
    * The targeting methods that work
    * What’s changed in mobile apps since 2015
    * The big new mobile app trends for 2017

    Speakers include:

    * Christian Calderon, CRO, Ketchapp
    * David Rose, Director of Performance Marketing, PocketGems
    * Kevin Teng, Sr. Director, User Acquisition, AdColony
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by AdColony
  • BotBeat: The state of chatbots -How to win Oct 27 2016 5:00 pm UTC 60 mins
    Veronica Belmont, Product Manager, Growbot
    Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?

    Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.

    From this webinar, attendees will learn to:

    * Identify and harness competitive advantage
    * Understand the bot landscape and the opportunities it presents
    * Build your own bot on a budget

    * Veronica Belmont, Product Manager, Growbot
    * Stewart Rogers, Director of Marketing Technology
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
  • How to use AI in designing the customer experience Oct 25 2016 5:00 pm UTC 60 mins
    Jon Cifuentes, CEO, FoundRobot
    Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.

    It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.

    Join us for this hour long deep dive into using AI and machine learning to design the customer experience.

    After this webinar you'll:

    * Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
    * Hear valuable tips on improving your customer engagement now
    * Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.

    * Jon Cifuentes, CEO, FoundRobot and VentureBeat analyst
    * Robert Hoffer, founder, Smarter Child
    * Chris Monberg, President and CTO, Boomtrain
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Boomtrain
  • Metrics that matter: Mastering mobile marketing KPIs Recorded: Oct 20 2016 60 mins
    Sheila Bhardwaj, Director of Account Management, TUNE
    In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).

    Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.

    By registering for this webinar you'll:

    * Learn the most widely used mobile marketing KPIs
    * Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
    * Know unique KPIs that can help demonstrate value even if not a mobile-first business
    * Get action items for your new KPI data geared toward moving the needle for your business
    * See how your app stacks up against key industry benchmarks.

    * Gwen Murray, Mobile Marketing Lead, Staples
    * Sheila Bhardwaj, Director of Account Management, TUNE
    * Wendy Schuchart, Analyst, VentureBeat
  • Email marketing: How to achieve 300% ROI Recorded: Oct 19 2016 60 mins
    Tommy Lamb, Director of Loyalty and Retention, Teleflora
    Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.

    So how do you get there?

    We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.

    In this webinar you'll learn to:
    * Personalize email marketing without making huge errors.
    * Avoid common marketing errors (wrong names and/or interests)
    * Increase open rate
    * Leverage data to target email personalization

    * Tommy Lamb, Director of Loyalty and Retention, Teleflora
    * Traci Inglis, CMO, Just Fab
    * Chris Bernarbe, Sr. Marketing Manager, JetSuite
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this executive session today.

    Sponsored by Emarsys
  • Website personalization: What online shoppers want now Recorded: Oct 6 2016 43 mins
    Emma Mcilroy, CEO, WildFang
    We know one thing for sure -- three quarters of digital natives want a truly personalized web experience. But most marketers aren't actually personalizing their website and messaging content. Why? Because it's hard. And expensive. And messy. And where do you even start with all the data points?

    Machine learning is the key. And simplicity is the exception rather than the rule -- it has to be easy to use or forget it. It's time to stop talking about personalization and start actually using it or risk losing out on the the 80% of consumers who felt that brands were not familiar or only somewhat familiar with their needs.

    We're going to sit down with the CEO from the popular clothing retailer WildFang. She will reveal how it increased revenue by personalizing its e-commerce site to target small groups of visitors based on their behaviors (across many channels) and affinities. CEO Emma McIllroy will be joined by Craig Schinn, former digital-marketing leader for an outdoor-clothing e-commerce site, who can speak to the thought leadership for marketing professionals in real-time marketing personalization strategy as well as WildFang's case study in particular as it unleashed the power of machine learning-based website personalization..

    In the webinar you will learn how to:
    * Increase web conversions and revenue with personalized website marketing
    * Use behavior-based audience segments to better target visitors.
    * Target customers who are most likely to buy or most likely to churn using data science and advanced machine learning algorithms.
    * Use cross-channel customer data to power more relevant website marketing campaigns

    * Emma Mcilroy, CEO, WildFang
    * Craig Schinn, senior director, Solutions Consulting, Lytics
    * Wendy Schuchart, Moderator, VentureBeat
  • GamesBeat: How to get gamers to love your games and love your brand Recorded: Sep 29 2016 59 mins
    Matt Marshall, CEO, VentureBeat
    Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?

    This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.

    Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.

    In this third installment of our Building Games Communities series, you will:

    * Learn how to use YouTube and other channels to drive brand awareness for mobile games;
    * Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
    * Understand the right KPIs to measure ROI on awareness marketing.

    Our esteemed panel for this rockstar discussion includes:

    * Matt Marshall, CEO, VentureBeat
    * Phil Hickey, VP Marketing and Communications; Seriously
    * Rob Singer, CMO, Smule
    * Eli Danziger, product manager, YouTube
    * Wendy Schuchart, Moderator, GamesBeat

    Don't miss out. Register today and attend live for this interactive mobile gaming panel.
  • Improve Lending Portfolio Performance with Data Optimization Recorded: Sep 22 2016 61 mins
    Spencer Robinson, Head of Strategy, Kabbage
    The financial crisis brought about huge losses to a large number of financial institutions and exposed many of the internal inefficiencies leveraged to manage risk and data within and across divisions. Today, things have changed dramatically. Despite the many regulatory changes over the years, marketplace lenders have been extremely successful implementing predictive modeling and data aggregation to assess consumers’ and small businesses’ financial health.

    New lending technologies allow lenders to improve customer satisfaction by creating a personalized and unique customer experience. By taking into consideration personal, transactional, application, and product-selection data from financial institutions, lenders are able to leverage this data for other opportunities such as cross-selling credit products during the loan-application process. These innovations ultimately provide borrowers with an intuitive and simplified borrowing process.

    In this webinar you’ll:

    * Get insight into the trends and opportunities driving change in the lending and credit risk management industries
    * Explore more accurate predictive ratings models based on alternative data sets
    * Discover the future of commercial retail lending and credit risk management
    * Learn how to improve credit decisions, collections, and portfolio management using new technologies and data analytics

    * Spencer Robinson, Head of Strategy, Kabbage
    * Sherif Hassan, Founding CEO, Herio Capital
    * Saurabh Sharma, Founder and CEO, Indus Insights
    * Terry McKeown, Practice Manager, Credit Analytics, Envestnet | Yodlee
    * Evan Schuman, Moderator, VentureBeat

    Join us on September 22nd at 10 am PT/1 pm ET for an exciting FREE discussion on the trends and opportunities driving change in lending and credit risk management.

    This webinar is sponsored by Envestnet | Yodlee
  • Reaching customers across channels: Effective omnichannel personalization Recorded: Sep 14 2016 61 mins
    Faisal Masud, Chief Digital Officer, Staples
    The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.

    Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.

    By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.

    Webinar attendees will learn how to:

    • Understand omnichannel engagement and personalization strategies
    • Create a segment of one approach to marketing
    • Enable collaborative filtering
    • Build custom email campaigns that increase customer engagement

    * Faisal Masud, Chief Digital Officer, Staples
    • Stewart Rogers, Director of Marketing Technology, VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    Register for this free executive event today!

    Sponsored by Blueshift
  • Fuel sales by 50% using social analytics Recorded: Sep 13 2016 30 mins
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions.

    Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn.

    In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    From this webinar, you'll learn to:

    * Gather the right data from your users
    * Utilize social analytics to target the right consumers
    * Translate social interactions into sales
    * Increase brand awareness in a way that feeds the bottom line

    * Chrissy Hansen, Director of Marketing, Reverb
    * Ethan Smith, Chief Growth Officer, Yummly
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free webinar

    Sponsored by Sysomos
  • 5 ways to get more money from your mobile app Recorded: Sep 8 2016 33 mins
    Maximo Cavazzani, CEO & Founder, Etermax (Trivia Crack)
    Given that only a small portion of apps are utilized regularly (versus those downloaded), app publishers are faced with the difficulty of creating relationships with users, not just downloads. Take the world of freemium games, for example. Of those consumers downloading their games, only a very small portion actually bring money to the table.

    In fact, a recent report found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    VB'S own Stewart Rogers is going to sit down the CEO of TriviaCrack and talk about how to maximize mobile monetization through these ever-growing mobile touch points for whatever kind of app you have.

    Webinar attendees will learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    * Maximo Cavazzani, CEO & Founder, Etermax (maker of Trivia Crack)
    * Jessy Hanley, VP Marketing & Customer Experience, GSN Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free event today!
  • BotBeat: B2B and B2C use case for bots Recorded: Aug 30 2016 53 mins
    Jon Cifuentes, Analyst, VentureBeat
    Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots.

    For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell.

    For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line.

    Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including:

    • Elements of a successful bot strategy
    • Where consumers prefer to interact with bots
    * In-depth discussion of the B2B use cases for bots

    Speakers include:
    * Amir Shevat, Head of Developer Relations, Slack
    * Robert Hoffer, "The Bot Father"
    • Jon Cifuentes, Analyst, VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive event.
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Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall, Editor-in-Chief Dylan Tweney, and a team of experienced journalists, VentureBeat covers a range of technology trends — from social to mobile, small business to enterprise, health tech, cloud, games, and more.

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  • Live at: Jun 28 2016 5:00 pm
  • Presented by: Ron Brachman, IEEE Fellow, Former Chief Scientist of Yahoo!
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