Launching FTW: Acquiring high-value players for your game

Presented by

Erica May, Director, Global Mobile Engagement & Acquisition, EA

About this talk

Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch. Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished. In this VB Live event, you’ll: * Understand which marketing tools will reward you the most from early play testing through successful app launch * Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users * Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates. Speakers: * Erica May, Director, Global Mobile Engagement & Acquisition, EA * Chris Luhur, Director of Marketing, Pocket Gems * Alex Valle, Product Manager, Mobile Ads, Google * Jason Wilson, Managing Editor, GamesBeat * Wendy Schuchart, Moderator, VentureBeat Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.

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