Launching FTW: Acquiring high-value players for your game

Presented by

Erica May, Director, Global Mobile Engagement & Acquisition, EA

About this talk

Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch. Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished. In this VB Live event, you’ll: * Understand which marketing tools will reward you the most from early play testing through successful app launch * Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users * Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates. Speakers: * Erica May, Director, Global Mobile Engagement & Acquisition, EA * Chris Luhur, Director of Marketing, Pocket Gems * Alex Valle, Product Manager, Mobile Ads, Google * Jason Wilson, Managing Editor, GamesBeat * Wendy Schuchart, Moderator, VentureBeat Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (4)
Subscribers (68225)
Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.