How to become a personalization ninja and delight every customer

Presented by

Brian Monahan, former VP Marketing, Walmart.com

About this talk

With the perpetually connected consumer (aka “perpetuals”) comes the ever-increasing need for marketers to reach every customer on the channel they are using in a personal, 1:1 interaction. Unfortunately, according to Econsultancy, only 5% of marketers say they adequately do this. Further, legacy technologies that marketers have at their disposal aren’t built for this level of scalable cross-channel engagement. The consumer has evolved and so must the marketer. In this webinar, Brian Monahan, former VP of Marketing for Walmart.com, will present the solution to real-world personalization challenges, including deploying timely messaging and increasing customer engagement, and share what he learned while at Walmart.com. Brian will share lessons learned about deploying personalized communication across multiple customer touchpoints, from emails, to website, to mobile push notifications, to display advertising. He will share opportunities uncovered while driving rapid growth for one of the most highly trafficked ecommerce sites in the world. Webinar attendees will learn to: * Understand every customer on an individual basis in real-time * Build user graphs that account for the persistent and transient behaviors of consumers * Create rich, aesthetic user-experiences that engage * Deliver timely, consistent messages across multiple channels Speakers: * Brian Monahan, former VP Marketing Walmart.com * Vijay Chittoor, CEO and Cofounder, blueshift * Rachael Brownell, Moderator, VentureBeat Register today for this free event. Sponsored by Blueshift

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