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Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success

In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

In this webinar you’ll learn:
* How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
* How omnichannel marketers integrate user preferences and profile information across multiple sources
* Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
* Techniques for leveraging user-knowledge to personalize messages across channels

* Brian Kim, VP of Media & Acquisition, Dollar Shave Club
* Brian Monahan, Former CMO Walmart.com, CEO/Founder NewCo
* Paul Mander, Director Solutions Consulting, mParticle
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat

Register for this free event today

Sponsored by: mParticle
Recorded Aug 17 2016 61 mins
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Presented by
Brian Kim, VP of Media & Acquisition, Dollar Shave Club
Presentation preview: Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success

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    Register now for free!

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    * Akhil Talwar, Senior Product Lead, Bold360 by LogMeIn
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    Register today for this free event!

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    * Practical tips and content moderation strategies from industry veterans
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    * Brian Solis, Principal Digital Analyst at Altimeter, author of "Lifescale"
    * Chris Priebe, CEO & founder of Two Hat Security
    * Stewart Rogers, VentureBeat
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    • Tips for finding and growing your dream team
    • How to go from killer idea to disruptive startup


    • Evan Schuman, Moderator, VB
    • Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
    • Pierre Wolff, SVP Business Development, InCountry
    • Ken Kruszka, CEO, SnapCheck
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    The applications that on-device AI is enabling are capturing consumer attention. And it's igniting real demand for better voice assistants, more powerful camera features, smarter cars, and more.

    The opportunities for always-on, intelligent devices that do all or most of their thinking on the device are enormous. To learn more about this innovative emerging technology that's already at the fingertips of developers, OEMs, and ISVs, don't miss this VB Live event.

    Registration is free!

    You'll learn:

    * How AI-powered smartphone apps are igniting the consumer imagination – and why
    * How on-device AI is changing the future of connected devices
    * How developers, OEMs, and ISVs can take advantage of on-device AI processing
    * The technology you need to drive the best performance of on-device AI


    *Gary Brotman, Sr. Director Product Management, Qualcomm Technologies
    *Anshel Sag, Moor Insights & Strategy
  • Accelerate Sales Growth by Streamlining Customer Experiences Recorded: Apr 10 2019 61 mins
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences


    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign

    Sponsored by DocuSign
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  • Live at: Aug 17 2016 5:00 pm
  • Presented by: Brian Kim, VP of Media & Acquisition, Dollar Shave Club
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