BotBeat: B2B and B2C use case for bots

Presented by

Jon Cifuentes, Analyst, VentureBeat

About this talk

Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots. For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell. For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line. Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including: • Elements of a successful bot strategy • Where consumers prefer to interact with bots * In-depth discussion of the B2B use cases for bots Speakers include: * Amir Shevat, Head of Developer Relations, Slack * Robert Hoffer, "The Bot Father" • Jon Cifuentes, Analyst, VentureBeat • Wendy Schuchart, Moderator, VentureBeat Register today for this free executive event.

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