GamesBeat: How to build a thriving games community

Presented by

Mathieu Nouzareth, CEO of FreshPlanet

About this talk

Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups. Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach. Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to: * Understand the aspects of gaming platforms that can help a community succeed * Define and refine the elements of community success * Turn content marketing opportunities into actionable insights * Utilize Google to harness unique insights and tools to maximize community performance. Speakers: * Mathieu Nouzareth, CEO of FreshPlanet * Wright Bagwell, CEO of OutPost Games * Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google * Dean Takahashi, Lead Writer, GamesBeat * Wendy Schuchart, Moderator, VentureBeat Register today for this free executive session. Sponsored by Google

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