GamesBeat: How to get gamers to love your games and love your brand

Presented by

Matt Marshall, CEO, VentureBeat

About this talk

Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them? This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today. Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today. In this third installment of our Building Games Communities series, you will: * Learn how to use YouTube and other channels to drive brand awareness for mobile games; * Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and * Understand the right KPIs to measure ROI on awareness marketing. Our esteemed panel for this rockstar discussion includes: * Matt Marshall, CEO, VentureBeat * Phil Hickey, VP Marketing and Communications; Seriously * Rob Singer, CMO, Smule * Eli Danziger, product manager, YouTube * Wendy Schuchart, Moderator, GamesBeat Don't miss out. Register today and attend live for this interactive mobile gaming panel.

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Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.