Squad goals: Why cost per lead is failing your lead gen strategy

Presented by

Sam Yount, CMO, LendingTree

About this talk

Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble. The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts. In this webinar, you will: * Understand how to move past quantity and generate quality opportunities * Build the right marketing KPIs for defining lead quality and lead conversion * Define a conversion strategy that builds retention Speakers include: * Sam Yount, CMO, LendingTree * Jason John, CMO, Publisher's Clearing House * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, VentureBeat

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