How to use AI in designing the customer experience

Presented by

Stewart Rogers, Dir. of Marketing Technology, VentureBeat

About this talk

Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies. It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy. Join us for this hour long deep dive into using AI and machine learning to design the customer experience. After this webinar you'll: * Learn how to build a customer engagement strategy from the ground up using artificial intelligence. * Hear valuable tips on improving your customer engagement now * Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop. Speakers * Stewart Rogers, Dir. of Marketing Technology, VentureBeat * Robert Hoffer, founder, Smarter Child * Nick Edwards, CEO, Boomtrain * Wendy Schuchart, Moderator, VentureBeat Sponsored by Boomtrain

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