Metrics that matter: Mastering mobile marketing KPIs

Presented by

Sheila Bhardwaj, Director of Account Management, TUNE

About this talk

In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs). Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this. By registering for this webinar you'll: * Learn the most widely used mobile marketing KPIs * Understand KPIs to target depending on your type of app, goals, and user lifecycle stage * Know unique KPIs that can help demonstrate value even if not a mobile-first business * Get action items for your new KPI data geared toward moving the needle for your business * See how your app stacks up against key industry benchmarks. Speakers: * Gwen Murray, Mobile Marketing Lead, Staples * Sheila Bhardwaj, Director of Account Management, TUNE * Wendy Schuchart, Analyst, VentureBeat

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