Cross channel analytics: Go from juggler to ringmaster

Presented by

Michael Healey, CEO, Yeoman Technologies

About this talk

Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them. But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities. But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis. In this webinar, you'll: * Learn how to factor in different contexts across channels * Measure ROI while honoring the platform differences and measures for success * Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition * Leverage your cross-channel data to determine your paid media strategy Speakers: * Michael Healey, CEO, Yeoman Technologies * Raj Koneru, CEO, Kore * Wendy Schuchart, Moderator, VentureBeat

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