Real-time business analytics for data-hungry CMOs

Presented by

Stewart Rogers, Dir. of Marketing Technology, VentureBeat

About this talk

Kenny Rogers said never count your money when you’re sitting at the table—but that just means you’re working blind. Data-driven digital marketers need to be constantly tallying up, because you can’t just stay on top of real-time data, you have to start thinking two steps ahead. Simple push tactics of the past have to give way to a dynamic, real-time movement of information, interaction and engagement between your company and your customers. But if you don’t know how to leverage real-time business analytics to separate essential behaviors from metrics that are mere noise, that incomplete big picture could lead to bad decisions, missed opportunities, and money left on the table. Join our latest VB Live event for insight into how to pan for gold, and turn information into insight. In this webinar you’ll: * Learn how to define the "truth" with metrics, and which version of the truth is meaningful to the business * Deal with the unpredictable nature of real time data blips * Frame business analytics into actionable solution-focused priorities for stakeholders Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Michael Healey, President, Yeoman Technology Group * Wendy Schuchart, Moderator, VentureBeat Sponsored by Tableau

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