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Instant messaging: The future of mobile marketing

The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

By participating in this VB Live event you’ll:
* Learn how to leverage instant messaging
* Capture customer details in IM
* Leverage instant messaging technologies to improve your marketing strategy overall
* Use the high engagement of messaging in terms of viewabilty

Speakers:
* George Corbin, Senior Vice President, Marriott Digital
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
* Wendy Schuchart, Moderator, VentureBeat
Recorded Dec 14 2016 62 mins
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we'll send you email reminders
Presented by
Stewart Rogers, Dir. of Marketing Technology, VentureBeat
Presentation preview: Instant messaging: The future of mobile marketing

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    Envestnet | Yodlee
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    The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.

    Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.

    Register for free now!

    Attend this webinar and learn:
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    * What the smartest sales quotas look like, and how to set them
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    Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:

    * Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
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    Speakers:

    * Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.
    * Jack Gold, Principal Analyst, J.Gold Associates, LLC.
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    Bold360 by LogMeIn
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    Join this VB Live webinar to learn about the five biggest mistakes companies make when they bring cutting-edge customer service technology to their workflows, and how to leap over these pitfalls and into real results.

    Register now for free!

    You'll learn about:

    * What AI actually is (hint: it’s not automation)
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    Speakers:

    * Akhil Talwar, Senior Product Lead, Bold360 by LogMeIn
    * Michael Butler, Head of Customer Success, Ople

    More speakers coming soon!
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    Two Hat Security
    Social networks today are undergoing a massive paradigm shift when it comes to content moderation. From tragic shootings broadcast live on Facebook, to YouTube removing comments on children's videos due to child predator concerns, social platforms are under fire from users, governments, and law enforcement to adopt better technology and strengthen their content moderation practices.

    It’s not all bad news. Business leaders have also realized that accurate, efficient moderation, coupled with positive reinforcement, can increase user retention and encourage growth.

    But who is responsible for enforcing these policies and practices? How did hate speech, abuse, and extremism become the "cost of being online"? And how can like-minded businesses band together to raise the bar and make their social platforms engaging, safe for all users, and ultimately, more profitable?

    Join Two Hat CEO and founder Chris Priebe and veteran analyst and market influencer Brian Solis for an insightful talk about the changing landscape of online conversations and the role of content moderation. Social abuse and objectionable materials need no longer be the price of admission.

    Register today for this free event!

    You’ll learn:

    * How to start a dialogue in your organization around protecting your audience without imposing on free speech
    * The business benefits of joining the growing movement to "raise the bar"
    * Practical tips and content moderation strategies from industry veterans
    * Why Two Hat’s blend of AI+HI (artificial intelligence + human interaction) is the first step towards solving today’s content moderation challenges

    Speakers:

    * Brian Solis, Principal Digital Analyst at Altimeter, author of "Lifescale"
    * Chris Priebe, CEO & founder of Two Hat Security
    * Stewart Rogers, VentureBeat
  • Secrets of Fintech Startup Success: A Formula for Disruption Recorded: Apr 24 2019 60 mins
    Yodlee
    Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.

    Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.

    Register for the webinar to discover:

    • What successful fintech startups have in common
    • The differences between being a solopreneur vs. being a co-founder
    • Tips for finding and growing your dream team
    • How to go from killer idea to disruptive startup


    Speakers:

    • Evan Schuman, Moderator, VB
    • Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
    • Pierre Wolff, SVP Business Development, InCountry
    • Ken Kruszka, CEO, SnapCheck
    • Kathleen Utecht, Managing Partner, Core Innovation Capital
  • The rise of on-device AI – and why it’s so important Recorded: Apr 23 2019 59 mins
    Qualcomm
    AI is moving beyond just the cloud. With powerful AI algorithms enabled on devices from smartphones to consumer machines, automobiles, robots, and more, we're unlocking a world of intelligent, connected devices that can perceive, reason, and take intuitive actions based on awareness of the situation.

    On-device AI offers immediate response, enhanced reliability, increased privacy, and efficient use of network bandwidth, and supports everything from superhuman computer vision and natural language processing, to wireless connectivity, power management, photography, and more.

    The applications that on-device AI is enabling are capturing consumer attention. And it's igniting real demand for better voice assistants, more powerful camera features, smarter cars, and more.

    The opportunities for always-on, intelligent devices that do all or most of their thinking on the device are enormous. To learn more about this innovative emerging technology that's already at the fingertips of developers, OEMs, and ISVs, don't miss this VB Live event.

    Registration is free!


    You'll learn:

    * How AI-powered smartphone apps are igniting the consumer imagination – and why
    * How on-device AI is changing the future of connected devices
    * How developers, OEMs, and ISVs can take advantage of on-device AI processing
    * The technology you need to drive the best performance of on-device AI


    Speakers:

    *Gary Brotman, Sr. Director Product Management, Qualcomm Technologies
    *Anshel Sag, Moor Insights & Strategy
  • Accelerate Sales Growth by Streamlining Customer Experiences Recorded: Apr 10 2019 61 mins
    DocuSign
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!


    Register here for free.


    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences


    Speakers:

    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign

    Sponsored by DocuSign
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  • Title: Instant messaging: The future of mobile marketing
  • Live at: Dec 14 2016 6:00 pm
  • Presented by: Stewart Rogers, Dir. of Marketing Technology, VentureBeat
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