Instant messaging: The future of mobile marketing

Presented by

Stewart Rogers, Dir. of Marketing Technology, VentureBeat

About this talk

The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily. Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email. Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience. By participating in this VB Live event you’ll: * Learn how to leverage instant messaging * Capture customer details in IM * Leverage instant messaging technologies to improve your marketing strategy overall * Use the high engagement of messaging in terms of viewabilty Speakers: * George Corbin, Senior Vice President, Marriott Digital * Stewart Rogers, Director of Marketing Technology, VentureBeat * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance * Wendy Schuchart, Moderator, VentureBeat

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