Masters of Mobile Data IV: From hype to reality in 2017 and beyond

Presented by

James Peng, Head of Mobile and Social Acquisition, Match Group

About this talk

Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye. Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it? In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond. Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live. In this webinar you’ll: * Learn which mobile analytics will matter in the next five years * Understand the ways that KPIs monthly active users (MUA) can be interpreted * Measure beyond smartphones -- including wearables, connected cars and more. Speakers: * James Peng, Head of Mobile and Social Acquisition, Match Group * Bob Sherwin, VP Direct Marketing, Wayfair * Jesse Robbins, CEO, Orion Labs former CEO of Chef * Evan Schuman, Moderator, VentureBeat Sponsored by mParticle

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