How machine learning and AI will impact your marketing forever

Presented by

Stewart Rogers, Dir. of Marketing Technology, VentureBeat

About this talk

Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group. Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried. Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event. In this webinar you’ll: * Learn how speech recognition impacts the SEO value on your web presence * Understand the full ROI of fully automated chat bots for artificial human interaction * Integrate deep learning into your marketing strategy to realize unbelievable lift Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Keith Johnson, EVP Strategic Data Solutions, Wunderman * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels * Jim D'Arcangelo, VP of Marketing, WhenIWork * Wendy Schuchart, Moderator, VentureBeat Sponsored by TreasureData

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