Turning data-driven creative into digital marketing success

Presented by

Eric Franchi, Co-founder and SVP Business Development, Undertone

About this talk

Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park. How do you hit that grand slam? GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level. Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want. In this webinar you’ll learn how to: * Find your customers online and how to reach them * Refine targeting and creative with data * Leverage creative as the key variable in digital marketing * Reach out to influencers, the new gatekeepers Speakers: * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin * Eric Franchi, Co-founder and SVP Business Development, Undertone * Wendy Schuchart, moderator, VentureBeat Sponsored by Undertone

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