Lean data for marketers: How your org can stand out among lazy competitors

Presented by

Jascha Kaykas-Wolff, CMO, Mozilla

About this talk

Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers. But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already? Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers. In this webinar, you’ll: * Discuss how big data and marketing data collection tools have made marketers lazy * Learn about conscious choosers and how trust can help grow your business performance * Hear about lean data practices and practical tips Speakers: * Jascha Kaykas-Wolff, CMO, Mozilla * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon

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