Cashing in on influencer marketing

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VentureBeat

About this talk

Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier. Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI. In this webinar, you'll: * Learn the different types of influencer marketing and understand which is right for you * Discover the right influencers for the best results in your specific industry * Get tips from a super influencer on what works for them and what turns them off * Avoid the mistakes of bad influencer marketing strategies Speakers: * Virginia Sallas Castilio, BBC * Bill Arzt, COO and co-founder, FitReserve * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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