B2B video marketing: Turn your CRO into your BFF

Presented by

Michael Ballard,Sr Manager Digital Marketing, Lenovo

About this talk

You better get good at conversational video marketing, fast—or you're going to be obsolete. Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms. Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video. Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event. By watching this webinar, you'll: * Optimize your audience takeaways for video content * Get tips from the savviest sales and marketing people on their video content strategy * Focus your energy on the right distribution channels for your adverts * Personalize video content to lock in the close Speakers: * Michael Ballard,Sr Manager Digital Marketing, Lenovo * Todd Hartley, CEO, Wirebuzz * Stewart Rogers, Director of Marketing Technology, VentureBeat This VB Live event sponsored by Vidyard

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