Monetizing VR: Turning the magic into money

Presented by

Charlie Fink, VR columnist, Forbes

About this talk

VR has sprouted a lot of startups, but not a whole lot of revenue yet. Yet the theory is that where there’s investment, there’s got to be fire. In this new wave of VR technology, refined console headsets are being set loose in the world, and mobile VR and mobile 360 are growing more popular with consumers. So it’s time to start thinking about a monetization strategy. In mobile, for instance, freemium with a combination of ads and in-app purchases is the powerhouse that generates over 95 percent of revenues. For consoles, downloadable and extended content plus microtransactions are the big money makers. But virtual reality is an entirely new way of interacting with content. Will consumers be willing to stand through advertisements? Will they trust a virtual reality payment method, or is the technology too new to engender consumer confidence? In this VB LIve event, you’ll learn about: * The future of VR payments, commerce, and innovation * How payments technology is revolutionizing VR/AR experiences * The challenges that emerge from the consumer and merchant side * The global perspective of VR/AR and where it is headed Speakers: * Stewart Rogers, Director of Marketing Technology, VB * Cleveland Brown, CEO, Payscout * Charlie Fink, VR columnist, Forbes * Rachael Brownell, Moderator, VentureBeat

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