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Taming data: How marketers turn data into real ROI

Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

In this webinar, you will learn:
* Key considerations when deciding to build versus buy a customer data platform
* How companies are taking advantage of CDPs for more relevant communications
* How data science can improve marketing efficacy
* The trends and market factors driving the need for customer data platforms

Speaker Panel:
* Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
* David Raab, Analyst and Founder at The Customer Data Platform Institute
* Jeff Hardison, VP of Marketing at Lytics
* Stewart Rogers, Analyst-at-Large, VentureBeat

Sponsored by: Lytics
Recorded Oct 18 2017 61 mins
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Presented by
Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
Presentation preview: Taming data: How marketers turn data into real ROI

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    Fraudsters are bolder than ever. In March, attempted fraud transactional value was up 13% year over year. With it, phishing schemes, application scams, mule recruitment, stimulus payment and loan fraud, and more are ramping up. They're following the money: For the first time ever the number of ACH debit transfers has exceeded the number of check payments.

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    The Speakers:

    Joseph Furnari: CEO for HyreCar, Inc., a car-sharing for ridesharing marketplace that allows car owners to rent their idle cars to Uber and LYFT drivers safely, securely, and reliably. Prior to that, Furnari served as HyreCar’s Chief Financial Officer. Previous to HyreCar, Mr. Furnari served as Vice President of Portfolio Management at The Palisades Group, LLC, where he managed a $5.2 billion portfolio of single-family residential whole loan pools. From October 2009 to April 2014, he served as Assistant Vice President of Securitized Products Valuation at Morgan Stanley, where he coordinated monthly independent valuations of securitized products. From April 2006 to October 2009, Mr. Furnari served as a Senior Analytics Analyst at JP Morgan Chase & Co.

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    * Chris Davey, Senior Director, SMB Marketing and Strategy, DocuSign
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  • VentureBeat Live: 5 predictions for AI’s impact on customer experience in 2020 Recorded: Nov 12 2019 60 mins
    VentureBeat & Bold360 by LogMeIn
    As 2020 closes in, it's time to learn our lessons from the best and worst of 2019's customer experience trends, and then brace ourselves for the impact that AI and chatbot technology will have on customer experience next year and beyond.

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    Help us make some wild predictions about the future of AI-powered customer service, learn why Gartner thinks now is the time to start investing in chatbot technology, get a perfect line of sight into the biggest challenges and opportunities for CX in 2020, and more when you register now for this VB Live event.

    Registration for free!

    You'll learn about:

    -The future of customer engagement
    -The challenges, opportunities, and trends in universal accessibility
    -How digital technology and AI impacts in-store experiences
    -Finding the happy medium of personalization
    -Why privacy and security is a customer service issue


    -Katherine Hird, Senior Product Marketing Manager, Bold360 by LogMeIn
    -Ken Dodelin, VP Conversational AI Products, CapitalOne
    -Prince Arora, Director Product Management, Albertsons Companies

    More speakers coming soon!
  • How AI-powered search is boosting efficiency for the digital workplace Recorded: Oct 29 2019 61 mins
    Your employees have a full spectrum of content and data both sourced within and external to the enterprise. It can be an overwhelming amount of information, easy to get lost in. And that can slow down the process of making profitable business decisions. AI-powered smart search is the key to harnessing that data. Machine learning can connect employees to the info they need right when they need it, eliminate unproductive, dead-end hunts by surfacing more valuable, more relevant data, and let employees and teams in every department combine those new capabilities into real-world, high-value solutions for complex problems of every size.

    With data eating the world, search will surround everything we do. User needs and expectations are evolving fast, so enterprise search technologies need to keep pace and stay robust. Join this VB Live event to learn how machine learning and search combine to complement traditional workflows and boost efficient data discovery and insight, what operationalized AI means, and how it applies to search and machine learning, and more.

    You'll learn:

    * What operationalized AI means
    * How search and machine learning align to drive efficiency and Opex (operational expenditure) savings
    * How search and machine learning can create revenue opportunities
    * Success factors for operationalized AI and top lessons learned


    * Simon Taylor, Vice President Worldwide Channels & Alliances, Lucidworks
    * JP Sherman, Enterprise Search & Findability Expert, Red Hat
    * Richard Isaac, CEO, RealDecoy
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  • Live at: Oct 18 2017 5:00 pm
  • Presented by: Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
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