Hi [[ session.user.profile.firstName ]]

Tackling the f-word: The smarter approach to ad fraud

Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

Register for free!

You’ll learn:
* Who the stakeholders are, plus why and how is each is affected
* The MMPs’ role in this ecosystem
* What fraud is and what benchmarks should be used for defining it
* How to collaborate to detect and manage fraud on an ongoing basis
* What tools are out there to fight fraud

Speakers:
* Emily Storino, Network Strategy Lead, Electronic Arts (EA)
* Grant Simmons, Head of Client Analytics, Kochava
* Tal Nissenson VP Client Success US, Taptica
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat

Sponsored by: Taptica
Recorded Nov 15 2017 61 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Emily Storino, Network Strategy Lead, Electronic Arts (EA)
Presentation preview: Tackling the f-word: The smarter approach to ad fraud

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    Evan Schuman, Moderator, VentureBeat
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    Tessian x VentureBeat
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    Recurly x VentureBeat
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    Cvent x VentureBeat
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    Ruben Spruijt, Senior Technologist at Nutanix and former CTO at Frame
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    Jon Noronha, Director of Product Management at Optimizely
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  • Startup strategies to win the war for talent Recorded: Nov 20 2019 61 mins
    TriNet USA
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    Joseph Furnari: CEO for HyreCar, Inc., a car-sharing for ridesharing marketplace that allows car owners to rent their idle cars to Uber and LYFT drivers safely, securely, and reliably. Prior to that, Furnari served as HyreCar’s Chief Financial Officer. Previous to HyreCar, Mr. Furnari served as Vice President of Portfolio Management at The Palisades Group, LLC, where he managed a $5.2 billion portfolio of single-family residential whole loan pools. From October 2009 to April 2014, he served as Assistant Vice President of Securitized Products Valuation at Morgan Stanley, where he coordinated monthly independent valuations of securitized products. From April 2006 to October 2009, Mr. Furnari served as a Senior Analytics Analyst at JP Morgan Chase & Co.

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  • How criminals are playing the gaming industry and what you can do about it Recorded: Nov 19 2019 61 mins
    Akamai Technologies
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    - How to protect your game and players from a growing amount of online security threats
    - The latest trends in credential abuse and account hacks in gaming
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    - Jonathan Singer, Sr. Manager, Global Games Industry, Akamai Technologies
    -Scott Adams, Founder & CEO, FraudPVP
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    -Steve Ragan, Sr. Technical Writer, Akamai Technologies
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  • Stop chasing payments and increase your cash flow Recorded: Nov 14 2019 59 mins
    DocuSign
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    * Accelerate sales from quote to cash and eliminate the risk of nonpayment
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    * Chris Davey, Senior Director, SMB Marketing and Strategy, DocuSign
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  • VentureBeat Live: 5 predictions for AI’s impact on customer experience in 2020 Recorded: Nov 12 2019 60 mins
    VentureBeat & Bold360 by LogMeIn
    As 2020 closes in, it's time to learn our lessons from the best and worst of 2019's customer experience trends, and then brace ourselves for the impact that AI and chatbot technology will have on customer experience next year and beyond.

    So join us for a tour of the most under- and over-hyped customer experience trends of the year, plus the best examples of how AI and CX/customer engagement made an impact in 2019. Then we’ll take a look at the future: How AI and machine learning technology will make chatbots more sophisticated, change how brands and customers interact, impact the customer service journey from start to finish, and more.

    Help us make some wild predictions about the future of AI-powered customer service, learn why Gartner thinks now is the time to start investing in chatbot technology, get a perfect line of sight into the biggest challenges and opportunities for CX in 2020, and more when you register now for this VB Live event.

    Registration for free!

    You'll learn about:

    -The future of customer engagement
    -The challenges, opportunities, and trends in universal accessibility
    -How digital technology and AI impacts in-store experiences
    -Finding the happy medium of personalization
    -Why privacy and security is a customer service issue

    Speakers:

    -Katherine Hird, Senior Product Marketing Manager, Bold360 by LogMeIn
    -Ken Dodelin, VP Conversational AI Products, CapitalOne
    -Prince Arora, Director Product Management, Albertsons Companies

    More speakers coming soon!
  • How AI-powered search is boosting efficiency for the digital workplace Recorded: Oct 29 2019 61 mins
    Lucidworks
    Your employees have a full spectrum of content and data both sourced within and external to the enterprise. It can be an overwhelming amount of information, easy to get lost in. And that can slow down the process of making profitable business decisions. AI-powered smart search is the key to harnessing that data. Machine learning can connect employees to the info they need right when they need it, eliminate unproductive, dead-end hunts by surfacing more valuable, more relevant data, and let employees and teams in every department combine those new capabilities into real-world, high-value solutions for complex problems of every size.

    With data eating the world, search will surround everything we do. User needs and expectations are evolving fast, so enterprise search technologies need to keep pace and stay robust. Join this VB Live event to learn how machine learning and search combine to complement traditional workflows and boost efficient data discovery and insight, what operationalized AI means, and how it applies to search and machine learning, and more.

    You'll learn:

    * What operationalized AI means
    * How search and machine learning align to drive efficiency and Opex (operational expenditure) savings
    * How search and machine learning can create revenue opportunities
    * Success factors for operationalized AI and top lessons learned

    Speakers:

    * Simon Taylor, Vice President Worldwide Channels & Alliances, Lucidworks
    * JP Sherman, Enterprise Search & Findability Expert, Red Hat
    * Richard Isaac, CEO, RealDecoy
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  • Title: Tackling the f-word: The smarter approach to ad fraud
  • Live at: Nov 15 2017 6:00 pm
  • Presented by: Emily Storino, Network Strategy Lead, Electronic Arts (EA)
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