AI-powered marketing: Put your customer data to work

Presented by

Vijay Chittoor, CEO, Blueshift

About this talk

Brands have access to terabytes more customer data than they did just a few years ago, but most organizations are using only 10% of what they collect — and are unsure how to turn data into sophisticated, personalized cross-channel marketing. That kind of high-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Yet, the hype-cycle that surrounds AI-powered marketing leaves many companies wondering what’s truth, what’s fiction — and most importantly, how to even start applying it for notable returns. Join Forrester, VentureBeat, and Blueshift in this frank discussion of AI, customer data, and cross-channel marketing. You’ll walk away with a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing. In this webinar you’ll: * Understand the power of the customer data you have at your fingertips * Learn how to leverage data to drive personalized, cross-channel marketing * Discover how AI can transform your marketing strategy Speakers: * Rusty Warner, Principal Analyst, Forrester Research * Vijay Chittoor, CEO, Blueshift * Shannon Johlic, Director of Marketing, Blueshift * Stewart Rogers, Analyst at Large, VentureBeat * Rachael Brownell, Moderator, VentureBeat Don’t miss out! Register today. Sponsored by: Blueshift

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