How AI is transforming retail customer acquisition strategies

Presented by

Rob Roy, Chief Digital Officer, Sprint

About this talk

AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines. With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience. Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event! Register now for free! Attend this webinar and learn: * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement. * How companies can leverage AI to uncover new markets * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search * The future of AI in retail: What's next? Speakers: * Rob Roy, Chief Digital Officer, Sprint * Eugene Feygin, SEO Manager, SearsPartsDirect.com * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights * Rachael Brownell, Moderator, VentureBeat Sponsored by Drift

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