Location data: The secret to really knowing your customer

Presented by

David Bairstow, SVP Product Management, Skyhook

About this talk

Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured. From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event! Register for free now! During this webinar you’ll learn how to: * Boost engagement with location-based consumer insights and competitive intelligence * Gain insight into the behavioral patterns of customers and prospects * Apply the best use of location data for your business Speakers: * David Bairstow, SVP Product Management, Skyhook * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP * Stewart Rogers, Analyst at Large, VentureBeat (Moderator) Sponsored by Skyhook

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