Consumers trust influencers more than they trust you

Presented by

Amanda Brown, Senior Manager Digital Marketing, TGI Fridays

About this talk

They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in. In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty. What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs. Register now for free! Attend this webinar and learn: * How influencers and customers drive brand reputation and how they differ. * The relationship between PR tactics and community voice * Real-world tactics used by brands to overcome PR nightmares * How to create an influencer marketing plan that retains authenticity and believability * How real brands think about influencers + consumers as a strategy to strengthen their bottom line Speakers: * Mae Karwowski, Founder and CEO, Obviously * Amanda Brown, Senior Manager Digital Marketing, TGI Fridays * Taimoor Dar, Head of Community, Yummly * Stewart Rogers, Analyst-at-Large, VentureBeat * Rachael Brownell, Moderator, VentureBeat Sponsored by Obviously

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